#22 Joël Capt / Mastering Growth Hacking and Product-Led Growth

We had the pleasure of learning from one Switzerland’s best growth hackers with Joel Capt, who built up the growth team at Beekeeper and just launched his own market offering in the space. 2 things that we learnt from Joel 1️⃣ Growth Hacking done right is not a “black box” and also not a scam or hype, but a sound, coherent method to generate B2B leads at scale by using best practices, technology and data combined with a genuinely curious mindset of people that are embracing continuous learning. 2️⃣ Why moving from a sales-led to a product-led organisation is hard and takes time as time-to-value without human intervention needs to decrease… ...but is essential to consider if you want to have (potential) customers using your product without requiring sales reps, especially for smaller accounts.