22 | The One Reason Most DTC Product Launches Fail (and How to Avoid It)

Most DTC product launches don’t fail because of bad ideas—they fail because of bad process.In this episode of Supply Chain Moves, host Lara Guevara is joined by Move Supply Chain’s NPD experts Nea and Myrna, who have helped global and DTC brands alike bring ideas to market—profitably and on time.Together, they unpack:✅ The hidden pitfalls that derail most product launches✅ Why market validation matters more than founder “gut feel”✅ The five must-do’s and five never-do’s in NPD for DTC brands✅ Lessons from working with multinational giants like Nestlé and Unilever—and how to apply them to your scrappy DTC launch✅ Trends shaping the future of NPD: sustainability, personalization, and community-driven productsWhether you’re a founder prepping your first launch or an operator tired of costly missteps, this episode will give you a framework to launch products smarter—not just harder.Every move counts. Tune in now.Also, don't forget to join our free Slack community, the Supply Chain Lounge, where operators, founders, and experts share real-time solutions to real-world challenges: https://tinyurl.com/move-supplychain-lounge And don’t forget to subscribe so you never miss an episode of Supply Chain Moves.