EPISODE · Jul 22, 2025 · 21 MIN
22: Weird Times, Smart Moves: Creative Ways to Prep for Uncertainty
from Pet Marketing Unleashed Podcast · host Mikaela Vargas of Pet Marketing Unleashed
Things feel a little weird out there right now.Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming?In this episode, I'm doing something different. We’re not talking branding or marketing.We’re talking friend to friend about some of the things I’m doing and recommend to help creatively feel more grounded or confident in what you’ve got going on, no matter what the world is doing.Here's what we dive into:Why you should stop using regular savings accounts and what to do insteadSmart grocery shopping strategies to cut monthly expensesUsing data to cut costs in your business and personal lifeHow to create low-ticket offers that perform well during uncertain timesHow to set up retirement for self-employed pet business ownersThe Profit First method for managing business finances"This isn't about cutting every expense but about getting creative, making empowered decisions, and setting yourself up to feel more secure."While uncertain times can feel overwhelming, smart entrepreneurs use these moments to strengthen their financial foundation and build resilience.Links:Wealthfront high-yield savings - Get an extra .50% for 3 monthsAzure Standard Co-opSign Up for Carry Solo 401K & Get $100 offTrack your marketing data (Episode 18)Free rate increase email templateMichelle Klein's "Triple Your Pet Sitting Profit" episodeProfit First book by Mike MichalowiczRead the episode blog for more deets on everything we cover in the episodeShop our SEO CourseShop our Wix Website TemplatesPet Marketing Unleashed websitePet Marketing Unleashed IGSend us Fan Mail
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Things feel a little weird out there right now. Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming? In this episode, I'm doing something different. We’re not talking branding or marketing. We’re talking friend to friend about some of the things I’m doing and recommend to help creatively feel more grounded or confident in what you’ve g...
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22: Weird Times, Smart Moves: Creative Ways to Prep for Uncertainty
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