#221 Renata Cohen, head de marketing na Atlas Eletrodomésticos ▷ como tradição e inovação constroem marcas líderes na cozinha dos brasileiros

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Renata Cohen, Head de Marketing na Atlas Eletrodomésticos. Ela compartilhou como a Atlas — marca 100% brasileira com 75 anos de história e líder no segmento de fogões — vem consolidando sua presença digital sem perder sua essência.Falamos sobre como a cultura interna, os dados e a inovação acessível são pilares fundamentais para manter o protagonismo das marcas Atlas e Dako em um mercado altamente competitivo. Renata também detalha estratégias de integração entre canais físicos e digitais, além do papel do endomarketing e da inteligência artificial para decisões mais assertivas.LinkedIn Renata Cohen: https://www.linkedin.com/in/renatacohen/

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#221 Renata Cohen, head de marketing na Atlas Eletrodomésticos ▷ como tradição e inovação constroem marcas líderes na cozinha dos brasileiros

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