221: The Big Pivot for 2021? Category Creation!

Anthony Kennada knows a thing or two about ANA's 2020 word of the year: "Pivot." In just 4 years, Anthony "pivoted" from Business Development Associate (BDA) at Box to CMO of Gainsight—an astounding feat for any marketer—and during his 6 years at the startup, he helped establish a category, growing the brand from $0 to over $100 million in revenue. Now, he's at Front, a start-up customer communication hub with a high-level story to tell. In this episode, Anthony shares how his experiences at Gainsight have informed his community-building, demand-generating efforts at Front—from how to develop a long-term, growth-focused brand strategy to how to bring employees, customers, and prospects together under one purpose-driven cause. Check it out!