221: When Sales Feel Uncertain, Margin Matters More: Real Money Leadership from Dante and Dory's

Right now, some pet businesses are booming. Some are holding steady. And many are feeling like sales have slowed down and they need to make a change. But here's the truth: When revenue feels uncertain, that's exactly when how you manage your money matters MORE than how much money is coming in. In this episode, Candace shares real money decisions she's making at Dante and Dory's - and why being more aggressive with money doesn't mean being reckless!  She shares: 🔥 Why passive money management (not reckless spending) is the real problem  🔥 How to be more aggressive with money the right way  🔥 Real examples from Dante and Dory's including negotiating billboard advertising, managing slow-moving inventory, and deciding where to invest vs where to cut 🔥 Why businesses don't fail because sales dip (and what they actually do fail from)  Plus, hear the REAL-TIME update at the end where Candace shares her negotiation win right after recording - you just never know until you ask!Transcript Show Notes