#222: My copywriting tips to increase connection and conversion - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/222 In today's episode, I'm going to share with you my copywriting tips to increase connection and conversion. This is a really good one and I want you to listen closely because I have six EPIC tips for you, and they are all really meaty ones. First and foremost I want to say that, yes you can: Hire copywriters for your business Do courses on how to write copy more effectively for your business Outsource writing a lot of the copy in your business BUT if those copywriters are any good, they're going to have a bunch of questions for you. Those questions are going to be really difficult for you to answer if you don't at least try to learn and practise how to write your copy yourself. This is especially vital in the early stages of your business when you are still finding your voice. Doing your own copy is a really smart part of truly nailing your messaging, your value proposition and how you talk about your work, regardless of whether you can afford to pay thousands and thousands of dollars to copywriters or not. I would recommend holding off in the early stages of business and just practising and learning how to write about your business in your own words first. This is really critical, especially as your business starts to grow because you can't outsource every piece of writing that you'll ever have to do for your business. I know so many entrepreneurs who say that they're a terrible writer, that they aren't good with words and they just don't know how to talk about their work. But instead of asking yourself if you should do your copywriting or not, ask yourself: How can I become just dangerous enough with my own copywriting so that I can get those results? So that I know how to speak to my audience, and therefore I know how to hire a great copywriter? So that I know how to answer their questions, and I know how to create pieces of content and copy that I need to without always having to ask someone else to do it for me? I think that writing is a non-negotiable skill for entrepreneurs. It doesn't have to be that you write your own book yourself or you write everything yourself, but some kind of writing for your business is a non-negotiable skill. Here are my six tips on how you can improve your copywriting to increase the connection that you create with your audience and increase the extent to which it converts people into paying clients with you. This is a hyper-focused, hyper-effective copy for your business. 1. Practise Expecting yourself to write the perfect sales page the first time around is like expecting yourself to be able to do a double toe-triple axel spin on the ice when you first get in a pair of ice skates. It's not about doing it perfectly the first time around. What you want to do is write it as best you can and practise and refine as you go. The same goes for every offer that you write, every blog post, every tip that you share on social media, all of the posts where you're sharing your story, the emails that you send your newsletters, it all comes down to practise. I know so many people who are still waiting to be good at writing before they put out their first newsletter. In reality, you would be way better if you had started back when you decided you needed to be better. Make sure that you're not putting yourself in a perfectionist mindset when it comes to writing. Allow yourself the opportunity to practise. Don't just practise behind the scenes and refine behind the scenes, practise by actually speaking Let me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference in September!Find out more and secure your ticket at: tashcorbin.com/conference