EPISODE · Jul 25, 2025 · 30 MIN
222. Pricing Strategies for Coaches
from Life Coaching Secrets · host Frank Macri
How much should you charge as a life coach? And more importantly—how do you choose a rate that feelsright while also attracting the right clients?Most coaches assume they should charge the "average" coaching rate—but that’s one of the biggest mistakes you can make. In this episode, we’ll break down:Why pricing yourself like everyone else is a mistakeThe surprising reasonhigher rates can make coaching easier to sellThe most common pricing pitfalls (and how to avoid them)How to set a coaching fee that feels bothaligned andprofitableIf you've ever second-guessed your rates, this episode will give you the clarity you need.To become a Certified Professional Coach, visitwww.thrivingcoachacademy.com.
What this episode covers
How much should you charge as a life coach? And more importantly—how do you choose a rate that feelsright while also attracting the right clients?Most coaches assume they should charge the "average" coaching rate—but that’s one of the biggest mistakes you can make. In this episode, we’ll break down:Why pricing yourself like everyone else is a mistakeThe surprising reasonhigher rates can make coaching easier to sellThe most common pricing pitfalls (and how to avoid them)How to set a coaching fee that feels bothaligned andprofitableIf you've ever second-guessed your rates, this episode will give you the clarity you need.To become a Certified Professional Coach, visitwww.thrivingcoachacademy.com.
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222. Pricing Strategies for Coaches
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