PODCAST · business
Life Coaching Secrets
by Frank Macri
Is it your calling to coach others? Uncover all the coaching industry secrets from Frank Macri on how to succeed in the art and business of coaching. Frank knew nothing about marketing and sales when he started his journey as a coach 10 years ago. Yet, he discovered a unique process that took his business from zero to seven figures. Now, Frank has mentored over 1,000 individuals looking to start their own coaching practices. To become a Certified Professional Coach, visit www.thrivingcoachacademy.com.
Episodes
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257. How Successful People Handle Defeat
There’s a side of pursuing big goals that almost nobody talks about enough: the moments where you feel defeated. Not just disappointed for a few minutes — but deeply discouraged. The moments where you question yourself, lose momentum, compare yourself to everyone else, and secretly wonder if…
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256. The Courage to Be Misunderstood
There comes a point in life where you realize that trying to be fully understood by everyone is exhausting. So many people are silently shaping their lives around avoiding judgment, avoiding confusion, avoiding disappointing people, and avoiding being seen differently. They stay quiet about the...
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255. The Curse of Self-Awareness
Some of the most thoughtful, emotionally intelligent, self-aware people are also some of the most stuck. Why? Because at a certain point, self-awareness can stop being a strength and start becoming a prison. Instead of helping you grow, it causes you to overthink, overanalyze, second-guess...
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254. Why Some People Keep Winning
Why do some people seem to keep winning, no matter what challenges come their way? More often than not, it's because they've developed what can only be described as an unstoppable mindset. While success may look effortless from the outside, it is often the result of confidence, resilience, and an...
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253. Why Some Coaches Earn 10x More Than Others
Most coaches assume that if they want to make more money, they need more clients. More sessions. More hours. More hustle. But what if the real answer isn't working harder... it's building a different type of coaching business altogether? In this episode, we're exploring the difference between a...
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252. Bad Coaching Advice That Sounds Good
Not all coaching advice is created equal. In fact, some of the most popular ideas in the coaching and personal development world sound incredibly supportive on the surface, but may actually be keeping clients stuck. In this episode, Frank takes a closer look at several coaching approaches that…
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251. A Real Coaching Session From Inside Our Classroom
In this special episode, you’ll get a behind-the-scenes look inside one of our Thriving Coach Academy classroom experiences. You’ll hear one of our students coaching another student in a practice coaching session, where a real challenge is brought forward and explored through the coaching…
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250. Your Next Chapter Starts Now
Most people drift through life, stuck in routines that no longer inspire them—until one day, they wake up and wonder, Is this really the life I want? But here’s the truth: You have the power to reinvent yourself at any moment. If you’re feeling unfulfilled, uninspired, or just stuck, it might be...
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249. The Fastest Way to Build Confidence as a Coach
What if confidence is not what you think it is? So many aspiring coaches spend years waiting to “feel ready” before they fully put themselves out there. They wait to feel confident before putting themselves out there, coaching clients, or pursuing bigger opportunities. But what if that waiting is...
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248. The Top 10 Questions Every New Coach Has
Have you ever wondered what it would be like to become a coach? Maybe you've felt called to help people, make a difference, and create more freedom in your career... but still have questions about how coaching actually works. In this episode, Frank answers the most common questions new coaches…
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247. Afraid of Getting Fired for Being a Coach?
What if posting about coaching cost you your job? For many aspiring coaches, this fear quietly keeps them from ever sharing their voice. They worry about HR seeing their content, violating a contract, or being abruptly let go before they feel ready. So they stay silent... telling themselves…
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246. Gaining Credibility As A Life Coach
Do you ever worry that people won’t see you as areal coach? That they’ll doubt your expertise or question whether you’re legitimate? The last thing you want is for someone to think coaching is just a hobby or—worse—that you’re not credible. But here’s the good news: credibility isn’t something...
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245. Why We Cling to Thoughts That Hurt Us
Why do certain thoughts feel so convincing... even when they quietly hold us back? Many people carry painful narratives like “I don’t matter,” “people don’t care,” or “I’m not ready yet.” And what’s strange is that these thoughts often stick around long after our lives have changed. It’s not...
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244. When You’re Successful but Not Fulfilled
Most people don’t struggle because they lack motivation — they struggle because they’re out of alignment. In this episode, we unpack what alignment really means and why so many high-achievers feel a quiet sense of friction, even when life looks successful on paper. Alignment is about internal...
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243. The Neuroscience Behind Coaching
What’s actually happening in the brain when someone changes their life? In this episode, we break down the neuroscience behind coaching in simple, practical language. You’ll learn how neuroplasticity makes change possible at any age, why the brain resists growth even when you want it, and how the...
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242. How to Achieve More by Doing Less
Have you been told that success comes fromgrinding,sacrificing, andworking harder than everyone else? What if that’s a lie? What if you could actually workless and achieve more? What if success could feel simple, fun, and aligned instead of exhausting? In this episode, I’ll challenge the belief...
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241. Why It’s Time to Escape the 9–5
You can follow the rules, work hard, and still be overlooked. That’s the reality of most 9–5 jobs. Promotions often have less to do with talent and more to do with politics, favoritism, or timing. And even those who make it to the top often trade their freedom for stress, burnout, and a paycheck...
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240. The Invisible Habits Behind Extraordinary Success
Extraordinary success isn’t built on luck, talent, or flashy routines. It’s built on a small set of habits that quietly shape how you think, decide, and respond when things get uncomfortable. In this episode, I reflect on the patterns that consistently showed up behind the biggest outcomes in my...
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239. The Price of Admission
What if the reason you haven’t pursued that dream—the business, the relationship, the next chapter—isn’t because you’re not capable… but because you’ve been avoiding the price of admission? In this episode, we’re unpacking a truth most people overlook: everything you want comes with a cost. Not...
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238. How to Get to the Root Faster
What if you could cut your coaching time in half and help your clients achieve even greater breakthroughs? Masterful coaching isn’t about dragging sessions out—it’s about precision. The best coaches know how to guide clients toward transformation quickly, without wasting a single moment. In this...
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237. Take Up Space or Stay Stuck
Have you ever felt like you needed to shrink yourself—stay quiet, wait until you’re “ready,” or downplay your success—just to avoid making others uncomfortable? Maybe you’ve worried that speaking up would sound arrogant, or that shining too brightly would invite judgment. In this episode, we’re...
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236. Before You Coach Anyone, Know This About the Brain
Most people go through life believing every thought that crosses their mind—without realizing they’re not their thoughts at all. In this episode, we dive deep into some of the most foundational principles behind Rulebook Coaching and mindset transformation. If you're new to coaching or personal...
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235. Why “I’m Not Good Enough” Is Actually a Great Thought
If you've ever been told you need to believe in yourself or know you’re good enough before taking action, this episode is going to challenge everything you've heard. In the world of self-help, there's an obsession with trying to fix your doubts before you grow. But what if those doubts aren’t a...
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234. The Silent Regrets Most People Carry
If no one’s opinion mattered, what would you really do with your life? Too many people live on autopilot, following expectations instead of their own desires. They stay stuck in routines, make "safe" choices, and put off their dreams—only to look back with regret. But what if you made a different...
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233. The Signs It’s Time to Start a New Chapter
Does something in your life feel heavier than it used to—even though, on paper, everything looks “fine”? What once excited you now feels like a chore. You tell yourself you should be happy… yet there’s a quiet restlessness you can’t shake. In this episode, we explore that uncomfortable in-between...
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232. Where Are All the Successful Life Coaches?
If life coaching really works, why don’t we see more successful life coaches? It’s a question many are afraid to ask out loud—but it’s also the wrong question. Because when you actually look closely, coaching is everywhere… it’s just not showing up the way most people expect. When you search…
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231. Inside the Life of a Career Coach (Ft. Sasha Sidel)
Are you stuck in a job that drains you — counting down the days to the weekend and secretly wishing for something better? In this episode, I chat with Sasha Sidel, a career coach and graduate of Thriving Coach Academy, who knows exactly what it’s like to feel stuck and crave more. After pivoting...
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230. How to Invite More Money Into Your Life
If money were a person, how would they feel about the way you treat them? Would they feel valued and respected—or neglected and resented? Money stirs up deep emotions, and for most people, that relationship iscomplicated. Some are reckless, spending without thought. Others are rigid, holding on…
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229. What It Really Takes to Be a Successful Life Coach
If you’re just starting your coaching journey, this conversation will give you a clear inside look at what it takes to grow into a confident and successful coach. I sat down with Lindsay Mueller, one of our Mentor Coaches at Thriving Coach Academy, who has supported dozens of students through…
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228. You Can’t Be a Hater and a Winner
Have you ever scrolled through social media, seen someone absolutely crushing it, and felt that little pang of envy or skepticism? Maybe you’ve thought, “They just got lucky,” or “It must be nice to have that kind of privilege.” Here’s the truth: how you react to other people’s success is one of...
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227. The Decision That Can Make or Break Your Coaching Future
In this episode, I’m sharing one of the biggest mindset shifts that took me from trying to “do it all myself” to finally receiving the kind of support that accelerated my success. If you’ve ever felt like asking for help is a weakness—or you’ve been trying to figure out coaching on your own—this...
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226. How to Believe Without Evidence
Are you letting probability dictate what’s possible for you? We hear statistics all the time— Only 1% of people ever become millionaires. 80% of New Year's resolutions fail by February. Less than 1% of people run a marathon in their lifetime. But what if you stopped letting numbers define your...
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225. How to Put Yourself Out There As A Life Coach
If you’ve been saying, “I want to be a coach,” but secretly holding back from posting, promoting, or telling people about your dream… this episode is going to hit home. So many aspiring coaches feel paralyzed by the fear of judgment—worried they’ll look like a try-hard, that people won’t take…
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224. Making 7 Figures Per Year As A Coach
In this episode, I pull back the curtain on what it really takes to build a 7-figure coaching business—and how the journey starts long before the money arrives. I share the pivotal conversation that first sparked the possibility of $100K months, the mindset shift that turned “impossible” into...
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223. The Coaching Session You Thought You Ruined
Have you ever finished a coaching session feeling completely lost—like you weren’t sure if you helped your client at all? Maybe they left without a big “aha” moment, and you started doubting yourself. Or perhaps you walked away thinking you didn’t use the “right” coaching tool and wondering if…
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222. Pricing Strategies for Coaches
How much should you charge as a life coach? And more importantly—how do you choose a rate that feelsright while also attracting the right clients? Most coaches assume they should charge the "average" coaching rate—but that’s one of the biggest mistakes you can make. In this episode, we’ll break...
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221. Love and Marriage Coaching (Ft. Jen Funk)
In this episode, we have guest Jennifer Funk, a graduate of Thriving Coach Academy and relationship coach helping women transform their relationships—starting with themselves. After 23 years of marriage and years of therapy, Jennifer realized that awareness wasn’t enough. Real change required...
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220. Growing A Coaching Business As An Introvert
Can you really succeed as a coach or entrepreneur if you’re an introvert? Most people assume that growing a thriving business requires constant socializing, endless energy, and a big, loud personality. But in this episode, we’re flipping that script. Because the truth is, being an introvert isn’t…
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219. The Big 3 Mindset Traps Keeping You Stuck
In coaching, the biggest blocks are often the ones we can’t see—because we’re too busy wearing them. In this episode, we uncover the three most common masks that show up in the coaching world: overachieving, perfectionism, and people-pleasing. These masks might appear productive or noble on the...
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218. Why Clients Say YES to Coaching
Why do people hire life coaches—and why is coaching more in demand than ever? If you’re a new or aspiring life coach, you might wonder what truly drives someone to invest in coaching. The more you understandwhy people seek coaching, the more confident you’ll be in the impact and value of this…
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217. The Power of Accountability in Coaching
Accountability is one of the most underrated—and powerful—tools in the coaching process. In this episode, we explore what accountability really means and why it’s the missing link for so many people who know what to do… but still don’t follow through. Whether you’re a coach or on your own…
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216. How to Tell If Your Coaching Niche Will Make Money
Many new coaches build their business around a niche that sounds exciting or feels meaningful—but never stop to ask: is this something people are actually paying for? In this episode, we’re diving deep into the concept of Niche Viability and why it’s the difference between a coaching business…
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215. How to Help Clients Feel Safe, Seen, and Heard
Building a strong coaching relationship isn’t just about making clients feel comfortable—it’s about creating both rapport and trust. Rapport is the initial connection, that sense of ease and relatability that makes conversations flow effortlessly. But trust is what allows clients to go deeper…
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214. How to Know If You're in the Wrong Career
Is your career still the right fit for you? Or is it time for a change? More people than ever are questioning their career paths, wondering if there’s something more fulfilling, more aligned, or simplybetter out there. You (and your clients) deserve work that feels meaningful—not just something...
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213. Why Coaching Is the Most Secure Career in Today’s Economy
We’ve been sold a myth that job security comes from working for someone else. A steady paycheck, benefits, and a corporate ladder are supposed to make us feel safe. But in today’s episode, we’re flipping that idea on its head. Because the truth is—security doesn’t come from your employer. It…
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212. Dating & Relationship Coaching (Ft. Colleen Blatnick)
In this episode, we’re shining a spotlight on Colleen Blatnick, a Thriving Coach Academy graduate, who helps women over 40 break old patterns, rebuild confidence, and attract the lasting love they deserve. After meeting her own husband at 43, Colleen turned her personal journey into a powerful...
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211. The Advantage New Coaches Don’t Realize They Have
Many aspiring coaches get stuck thinking they need more—more credentials, more years, more experience—before they’re truly ready. But in this episode, we explore a powerful truth: your essence—your energy, presence, and authenticity—is what actually creates trust and connection with clients. It’s...
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210. How to Unlock the Entrepreneur Within You
What if you approached life the way a successful entrepreneur does? You don’t need to own a business to think like an entrepreneur. In fact, adopting an entrepreneurial mindset can transform the way you navigate challenges, seize opportunities, and create success—no matter what path you're on....
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209. Designing a Coaching Business That Fits Your Life
Click To Get My New Book "The Thriving Coach" One of the biggest reasons people start a coaching business is for freedom—the freedom to choose when you work, how you work, and who you work with. But too many coaches unknowingly build businesses that demand all their time and energy, leaving them...
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BIG NEWS: The Thriving Coach Is Out Now 📚
It’s here! The Thriving Coach is out now—and in this episode, I’m sharing who it’s for, and how it can help you build a coaching career filled with purpose, freedom, and impact. 📘 Click here to grab your copy of The Thriving Coach. This book is for you. It's for those craving a more meaningful...
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ABOUT THIS SHOW
Is it your calling to coach others? Uncover all the coaching industry secrets from Frank Macri on how to succeed in the art and business of coaching. Frank knew nothing about marketing and sales when he started his journey as a coach 10 years ago. Yet, he discovered a unique process that took his business from zero to seven figures. Now, Frank has mentored over 1,000 individuals looking to start their own coaching practices. To become a Certified Professional Coach, visit www.thrivingcoachacademy.com.
HOSTED BY
Frank Macri
CATEGORIES
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