222: Salesforce CMO on Power of Purpose

After nearly 7 years with Salesforce, 2.5 of which she served as CMO, Stephanie Buscemi announced on Twitter that she's saying goodbye. The 100+ (and counting) responses to her announcement have been overwhelmingly positive—a testament to her inspiring, compassionate leadership and her trailblazing, marketing-led initiatives for the cloud-based software powerhouse. We had the pleasure of interviewing Stephanie a few weeks ago, so this outpouring of admiration is no surprise to us. Her success epitomizes the core values that Salesforce has upheld from its start 21 years ago. In this episode, Stephanie shares just what it means for B2B brands that are committed to a capital-P Purpose, and why we truly believe that CMOs can change the world for the better. Tune in to hear how Salesforce has brought its values to life over the years, how said values informed their customer-first response to the COVID-19 pandemic, and more.