223: Data Leverage Pt. 2, with Christian Ward | The New Marketing Stack

What's the most valuable resource in the world? We'll give you a hint, it doesn't come in a barrel. Christian Ward, Chief Data Officer at SourceMedia and co-author of Data Leverage returns this week on the show to share the remaining elements of data leverage from the discussion that was sparked last week. Tune in for details on how you can better put this priceless commodity to work for you and your organization while also mitigating many of the complex legal challenges. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij