223: Episodic Content Marketing - How Brands Can Captivate Their Customers

Are you addicted to shows like The Bachelor and Survivor? Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in? Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling strategy for your brand. His YouTube show The Journey is a prime example of how showing the struggle and the behind-the-scenes, helps you gain trust and retention within your audience. Mike and I discuss everything from documentation to production to the promotion of your series, and how to use this medium in the most effective way for digital marketers.