223 – Launching an Innovative New Dog Product – Rosie Macpherson

Rosie Macpherson is the founder of Where’s Winnie, a luxury dog travel brand.Rosie came to me when she had an idea to develop an innovative new type of dog car seat. One where a small dog can travel in style and comfort, but which also offered safety and security. In this episode, Rosie talks us through the journey from the initial idea for her product, to a very successful launch. Discover:03:55 How the brand Where's Winnie came about07:34 How Rosie handles juggling the new business with her family life and day job09:26 What Rosie found most daunting about developing a new product in the UK13:33 Rosie's experience working with UK manufacturers17:06 How Rosie planned the successful launch day of Where's Winnie's first dog car seats21:49 How Rosie was able to gather invaluable customer feedback through InstagramMore Where's WinnieWhere's Winnie on InstagramWhere's Winnie Website Stay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator