223. Selling Without Pressure With Tyson Lawes

Professional Builders Secrets brings you an exclusive episode with Tyson Lawes, Head of Sales at the Association of Professional Builders. In this episode, Tyson dives deep into the sales mindset challenges builders face and explains why sales is less about scripts and techniques, and more about intent, self-awareness, and becoming a trusted advisor.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 223 YOU WILL DISCOVER Why sales is a mirror of your mindset and personal growthThe biggest reasons builders resist salesHow to shift from “salesperson” to trusted advisorWhy intent matters more than technique in sales conversationsWhy asking better questions builds trust faster than pitchingPractical tools to reset before and after challenging sales callsAnd much, much more.ABOUT TYSON LAWESTyson Lawes is Head of Sales at the Association of Professional Builders, with over a decade of experience in sales, leadership, and behavioural psychology. Passionate about mindset and performance, Tyson helps builders grow through stronger sales conversations, trusted advisor relationships, and high-impact leadership.Connect with Tyson: linkedin.com/in/tyson-lawes-456b56188/TIMELINE 2:49 Why sales is a mirror of your mindset6:18 Why most builders resist sales (and how it limits growth)10:44 How to shift from salesperson to trusted advisor19:36 Why you accept objections you haven’t overcome yourself25:24 Practical tools to reset before and after sales calls27:25 The biggest mindset shift builders need to improve sales conversationsLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders