223: Why I Closed My 170-Member Paid Membership (+ My 3 Biggest Mistakes!)

In the online space, we often talk about the good without the bad, right? When we hear about memberships, they are often praised as recurring and consistent revenue and when we think about memberships failing, it’s often because we didn’t “sell” enough. These things were NOT necessarily the case for me, and while I could have “fixed” the mistakes I made, I ultimately decided to close my 170 person membership last year. While I don’t regret it (starting it OR ending it), this episode shares the behind-the-scenes pretty vulnerably and I hope you enjoy it! In this episode, I’m talking about all things memberships, including: What mine was (Breakthrough Brand All Access) How I created and launched it Why it ultimately didn't work How I decided to ultimately shut it down 3 mistakes I made along the way (and how to avoid them). Make sure to tune in next week too for some of the biggest lessons I learned when launching a membership! Links Mentioned: Get the full show notes: https://elizabethmccravy.com/223 Grab your free copy of the reasons people buy: https://elizabethmccravy.com/reasons Shop all of the Elizabeth McCravy Shop templates: https://elizabethmccravy.com/shop Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop