224: Launching an Unaligned Offer: 8 Lessons Learned from Closing My Membership After Only a Few Months

In the previous episode, I shared the mistakes I made during the creation and launch of my membership (and explained why I eventually chose to shut it down!). While I briefly touched on it before, I wanted to go deeper in this episode to explain why I don’t regret the experience AT ALL. In today's podcast, I’m sharing the eight lessons I learned throughout the whole experience and how it’s impacted the way I’m operating my business now. These lessons aren't limited to those already thinking about launching a membership either – I believe they're also incredibly helpful for anyone running a business. They aren’t exclusive to a membership model! I talk about offer gaps, holding the vision as a business owner, selling access to myself and so much more. Want more membership related content like this episode? DM me on Instagram and let me know! And in the meantime, if you haven’t checked out my Showit template shop lately, you need to. We’ve launched a TON of new templates lately. Use code BBPODCAST for 10% off! Links Mentioned: Get the full show notes: https://elizabethmccravy.com/224 Shop all of the Elizabeth McCravy Shop templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/shop Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop