#225 Henry Soares, gerente de marketing na EZZE Seguros ▷ como branding e experiência digital aceleram o crescimento no mercado de seguros

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Henry Soares, gerente de marketing na EZZE Seguros. Ele compartilhou como a empresa — uma das seguradoras que mais cresce no Brasil — tem transformado o setor com estratégias de multicanalidade, inovação e conexão emocional com o cliente.Henry detalha as ações por trás do crescimento acelerado da marca, que vão desde o fortalecimento da presença digital e a criação da assistente virtual Elis, até o uso estratégico de patrocínios esportivos e experiências exclusivas para clientes e parceiros. Também falamos sobre como o marketing contribui para transformar tecnologia em valor percebido e engajamento real.LinkedIn Henry Soares: https://www.linkedin.com/in/henry-soares/

Episode metadata supplied by the publisher feed · Published Aug 7, 2025

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#225 Henry Soares, gerente de marketing na EZZE Seguros ▷ como branding e experiência digital aceleram o crescimento no mercado de seguros

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