226: How-to Get Big Results and Reduce Your Content Creation by 70%

Do you find yourself in a content creation grind? Are you scrambling each week to create tons of content all because you feel like you must to be successful on social media? What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty awesome, I know. On today's podcast, Tina Starkey, the National Director and Social Media Manager for American Cancer Society, shares how they reduced their content creation by 70%, yet are yielding stellar results by optimizing their creative to feed the algorithms, amplifying their content to the people who matter, and investing wisely when every dollar counts.