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#226 Maria do Carmo Scervino Cardoso, gerente de comunicação integrada ▷ como unir tradição e estratégia para crescer com relevância no varejo brasileiro episode artwork

EPISODE · Aug 8, 2025 · 13 MIN

#226 Maria do Carmo Scervino Cardoso, gerente de comunicação integrada ▷ como unir tradição e estratégia para crescer com relevância no varejo brasileiro

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Maria do Carmo Scervino Cardoso.Com mais de 20 anos de experiência no varejo, ela compartilha os bastidores de estratégias que envolvem reposicionamento de marca, expansão territorial e construção de jornadas integradas para o consumidor.Falamos sobre a importância de conhecer profundamente o cliente em diferentes regiões do Brasil, a integração entre canais físicos e digitais e os desafios atuais da liderança em marketing. Maria também destacou práticas essenciais para engajar equipes e criar campanhas que realmente conectam com as pessoas — com autenticidade, escuta ativa e propósito.LinkedIn Maria do Carmo Scervino Cardoso: https://www.linkedin.com/in/maria-do-carmo-scervino-cardoso/

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#226 Maria do Carmo Scervino Cardoso, gerente de comunicação integrada ▷ como unir tradição e estratégia para crescer com relevância no varejo brasileiro

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