226: Should Coaches Care About SEO?

Recently, one of my VIP clients read an article about SEO — search engine optimization — and quickly went down a rabbit hole trying to figure it out for her new coaching business. And it stressed her out.I assured her that we had already addressed important aspects of SEO by doing market research on her chosen target audience. We’d applied what she heard from them to develop the language for her Signature Program, web copy — everything!Beyond that, she could put off digging further into SEO … maybe forever. Her relief was palpable.The reality is for a unique service business like coaching, especially in its early days, SEO is a hit and miss prospect at best.You’ll be glad to know that this episode doesn’t get technical about how SEO works so you can let your left brain relax.That said, if you are online to attract coaching clients you need to know a bit of intuitive SEO for your business. Find the full transcript and other resources for new coaches at prosperouscoach.com/226.