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226. Visibility Over Vanity With Trapper Roderick

Episode 226 of the Professional Builders Secrets podcast, hosted by Association of Professional Builders, titled "226. Visibility Over Vanity With Trapper Roderick" was published on February 19, 2026 and runs 38 minutes.

February 19, 2026 ·38m · Professional Builders Secrets

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Summary

Professional Builders Secrets brings you an exclusive episode with Trapper Roderick from Roderick Builders. In this episode, Trapper shares how seeing both sides of the industry shaped his approach to building a profitable company, and why getting clarity on your numbers is non-negotiable.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 226 YOU WILL DISCOVER Why most builders don’t have real visibility over profitThe danger of “cost plus 10” and underestimated overheadHow Trapper tightened up pre-construction to reduce riskThe systems and tools he uses to track budgets, WIP, and change ordersWhy marketing and being on camera builds trust before the first meetingAnd much, much more.ABOUT TRAPPER RODERICKTrapper is a fifth-generation builder carrying forward a family legacy of craftsmanship by creating modern, emotionally powerful homes across Utah’s Wasatch Back. As President of Roderick Builders, Trapper leads the design vision, guides clients through the process, and partners with top architects to bring bold, meaningful ideas to life..Connect with Trapper: linkedin.com/in/trapper-roderick/TIMELINE 2:30 Growing up in construction and seeing both sides of business8:45 The painful project that exposed hidden overhead14:20 Why “cost plus 10” isn’t real profit18:30 Switching to fixed price and leveling up pre-construction25:40 Marketing, content, and building trust before the first meeting34:10 Final advice: work on the things that scare youLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders

Episode Description

Professional Builders Secrets brings you an exclusive episode with Trapper Roderick from Roderick Builders. In this episode, Trapper shares how seeing both sides of the industry shaped his approach to building a profitable company, and why getting clarity on your numbers is non-negotiable.


This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0


INSIDE EPISODE 226 YOU WILL DISCOVER

  • Why most builders don’t have real visibility over profit
  • The danger of “cost plus 10” and underestimated overhead
  • How Trapper tightened up pre-construction to reduce risk
  • The systems and tools he uses to track budgets, WIP, and change orders
  • Why marketing and being on camera builds trust before the first meeting
  • And much, much more.


ABOUT TRAPPER RODERICK


Trapper is a fifth-generation builder carrying forward a family legacy of craftsmanship by creating modern, emotionally powerful homes across Utah’s Wasatch Back. As President of Roderick Builders, Trapper leads the design vision, guides clients through the process, and partners with top architects to bring bold, meaningful ideas to life..


Connect with Trapper: linkedin.com/in/trapper-roderick/



TIMELINE

  • 2:30 Growing up in construction and seeing both sides of business
  • 8:45 The painful project that exposed hidden overhead
  • 14:20 Why “cost plus 10” isn’t real profit
  • 18:30 Switching to fixed price and leveling up pre-construction
  • 25:40 Marketing, content, and building trust before the first meeting
  • 34:10 Final advice: work on the things that scare you



LINKS, RESOURCES & MORE


APB Website: associationofprofessionalbuilders.com


APB Rewards: associationofprofessionalbuilders.com/rewards/


APB on Instagram: instagram.com/apbbuilders/


APB on Facebook: facebook.com/associationofprofessionalbuilders


APB on YouTube: youtube.com/c/associationofprofessionalbuilders

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