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#227 Fernanda Machado, Head de Growth e Novos Negócios na área de Serviços Digitais do Terra ▷ Alavancando dados first-party para personalização em massa episode artwork

EPISODE · Aug 8, 2025 · 19 MIN

#227 Fernanda Machado, Head de Growth e Novos Negócios na área de Serviços Digitais do Terra ▷ Alavancando dados first-party para personalização em massa

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Fernanda Machado, Head de Growth e Novos Negócios na área de Serviços Digitais do Terra. Exploramos as diferenças de comportamento entre consumidores brasileiros e australianos e como essa vivência internacional enriquece as estratégias de growth. Em seguida, detalhamos um experimento de elasticidade de preço que elevou receita, vendas e LTV, e falamos sobre a importância de combinar branding e performance para maximizar resultados. Fernanda ainda compartilha tendências de inteligência artificial, automação personalizada e retail media alicerçada em dados first-party.LinkedIn Fernanda Machado: https://www.linkedin.com/in/fernanda-machadoesilva/

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#227 Fernanda Machado, Head de Growth e Novos Negócios na área de Serviços Digitais do Terra ▷ Alavancando dados first-party para personalização em massa

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