#227: Q&A: How can I be more consistent on social media the easy and lazy way? - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/227  In today's episode of the Heart-Centred Business Podcast, I'm going to be answering one of your questions. I have a fabulous question from Ali, who asked how to be more consistent on social media the easy and lazy way. This question was submitted by the fabulous Ali Bengough. Ali is the face behind Ali Jayne and you can find her at facebook.com/alijaynecoach. Ali's question is: "Hi Tash! Do you have any tips on how to create a social media ecosystem the easy and lazy way, such as with batching? I find the consistency difficult to maintain, particularly when I need substantial time to retreat and recover my energy when dealing with heavily emotional client work. Thanks so much!" Thank you, Ali, for this question. It's something that I get asked quite regularly, and if you haven't already checked out my previous Q&A episode where I answer a question about social media for introverts, I think that that would be a great one to check out as well. For you Ali, I have six specific tips on how you can be more consistent on social media in a way that feels easy and lazy, and allows you to really enjoy it as well. 1. Chase your joy If you absolutely adore being in Facebook groups and engaging with people, then make that the core part of your strategy. If you love doing little snippet videos, then do that. And if you love having deep and intense one-to-one conversations with people, you can do that on social media. What we want to do is actually create a social media strategy that plays to your strengths and really lights you up so that you can be more consistent on social media. Social media is social. You need to find the social media strategy that brings you joy. Whether what you love is: Talking one-to-one Talking one-to-many Written Visual - making pretty pictures and infographics Being on video Doing audio You can totally do any of those. Find the social media strategy that brings you the most joy. Don't just come from a place of wondering how much this strategy will make your business. If you don't enjoy your social media strategy, we're going to pick up on that energy. If you're just dialling it in, thinking about how much hard work it is and that you don't want to be doing it, we're going to pick up on that in your language, in your tone and also in the energy behind your posts. Enjoy your strategy. 2. Focus on high conversion strategies High conversion strategies require you to be in front of fewer people because you don't need to reach as many in order to get the conversions that you need for business sustainability and success. A high conversion strategy would be showing up in a couple of small groups where you can step up, be a leader, and be known for your business in that particular audience and get lots of referrals from that space. That way there's a high level of people knowing, liking and trusting you, and there's a much higher conversion rate because people are feeling very connected to you. Something like inviting people to send you a private message and taking the conversation one-to-one quickly, working with a few people and talking with a few people but doing it all one-to-one, is much higher conversion than just broadcasting onto social media over and over again. By bringing togetherLet me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference in September!Find out more and secure your ticket at: tashcorbin.com/conference