23: Behind “Agencyland”: A Board Game From This January

“Agencyland” is a board game based on running an advertising agency, full of industry in-jokes, creative copy and fun gameplay. Two of the main people behind this game, Maggie Winters and Zach Goodwin from This January, join Camden to break down “Agencyland”. Zach and Maggie describe how The Farming Game inspired them to create Agencyland to unravel the complexities of the advertising industry while also including in-jokes that are relatable to advertising industry veterans. Later in the episode, they dive deep into the creative process of “Agencyland”, from creating and refining the gameplay to writing the copy for the cards. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].