23 - Droga5 Dublin 26 Minutes Samaritans Campaign

In this week's podcast we catch up with Olwyn Greene, Chairperson of Dublin Samaritans' Awareness Team and Al Pollock who is a Senior Copywriter at Droga5 Dublin to talk about a recent successful collaboration.We spoke about the concept of the "26-Minute" Campaign with the insight being built around the average length of a call to the Samaritans. Droga5 identified that long form "listeners" were the perfect candidates for the role and were "hiding in plain sight." The campaign achieved a massive impact on a Micro-Budget and went on to receive international iIndustry recognition.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected] – Daryl MoorhouseSound Engineer – Sean Byrne🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️  Subscribe to our Youtube channel📰  Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]