23. Friktionen med Jens Balle (Average Joe)

from CRO & Kaffe · host Ole Gregersen

[ Giv Ole feedback ]Denne gang handler det om friktion. Det meget udbredte begreb taler jeg med Jens Balle om. Han har holdt foredrag om nudging, adfærdsdesign og adfærdsøkonomi i mere end 15 år - og var med på Conversionboost.dk konferencen her i marts 2023.Her får vi talt om alle mulige typer friktion - den bevidste, den ubevidste, den kognitive og den emotionelle - fra indtastninger i browseren til problemet med tommelfingerens rækkevidde på mobilen.Jens forklarer også friktionens modsætning - boosteren - og gengiver nogle af de vigtige eksponenter fra forskningen - så vi kommer også forbi Daniel Kahneman og Robert Cialdini.Så boost din forståelse af friktion i denne episode af CRO og kaffe - hvor jeg startede med at spørge Jens, hvad han selv bruger friktion til.Du kan finde Jens på averagejoe.dk/Og du kan finde Ole på Optuner.dk/Conversionboost er på conversionboost.dk sjovt nok...

Episode metadata supplied by the publisher feed · Published Jun 7, 2023

Embed this episode

Attribution link and audio player

What this episode covers

Distinct summary based on available episode metadata or transcript content.

NOW PLAYING

23. Friktionen med Jens Balle (Average Joe)

0:00 28:29

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

30 Minutes to President's Club | No-Nonsense Sales Armand Farrokh & Nick Cegelski The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams.Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outrea #THEBIGLIFT Webtrends Optimize The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation. Revenue Builders Force Management Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information. The Ecommerce Uptick Daniel Chabert The Ecommerce Uptick is your guide to growing your DTC ecommerce brand on all fronts.Lead by Daniel Chabert - Multiple 7-figure Ecommerce Exits from brands like Rockay, Sleeklens & Gringo Media Group. Today he runs Purplefire.io - A Full CRO agency.Want more from me? visit my site here: https://bit.ly/42IalptI will be covering topics like:Conversion Rate Optimization, advertising, email-marketing, Shopify apps and much more.Not only that, I will be sharing the insights and obervations I make daily from working with top DTC brands across the world.

Frequently Asked Questions

How long is this episode of CRO & Kaffe?

This episode is 28 minutes long.

When was this CRO & Kaffe episode published?

This episode was published on June 7, 2023.

Can I download this CRO & Kaffe episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!