23. Friktionen med Jens Balle (Average Joe)

from CRO & Kaffe · host Ole Gregersen

[ Giv Ole feedback ]Denne gang handler det om friktion. Det meget udbredte begreb taler jeg med Jens Balle om. Han har holdt foredrag om nudging, adfærdsdesign og adfærdsøkonomi i mere end 15 år - og var med på Conversionboost.dk konferencen her i marts 2023.Her får vi talt om alle mulige typer friktion - den bevidste, den ubevidste, den kognitive og den emotionelle - fra indtastninger i browseren til problemet med tommelfingerens rækkevidde på mobilen.Jens forklarer også friktionens modsætning - boosteren - og gengiver nogle af de vigtige eksponenter fra forskningen - så vi kommer også forbi Daniel Kahneman og Robert Cialdini.Så boost din forståelse af friktion i denne episode af CRO og kaffe - hvor jeg startede med at spørge Jens, hvad han selv bruger friktion til.Du kan finde Jens på averagejoe.dk/Og du kan finde Ole på Optuner.dk/Conversionboost er på conversionboost.dk sjovt nok...

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This episode was published on June 7, 2023.

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