30 Minutes to President's Club | No-Nonsense Sales podcast artwork

PODCAST · business

30 Minutes to President's Club | No-Nonsense Sales

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams.Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outrea

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    #585 - Conquering the end-of-deal chaos | 30MPC Hall of Fame

    🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0  📢 Declare your levers early. There are four levers in a negotiation: Volume, timing of cash, length of commitment, and timing of the deal. 🤝 Trade discounts for predictability. Explain upfront that there is tremendous value in your ability to predict, and you are willing to pay for that predictability in the form of a discount. ⚖️ Paint the trade-offs. When power comes in asking for a final pound of flesh, hold firm by referring back to the levers you shared early and outlining the necessary trade-offs so your champion can evangelize it. - - You're one step closer to President's Club! 🏋 30MPC Training: 30mpc.com/training  🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

  2. 620

    #584 - Negotiation Masterclass: 32 Minutes of Proven Negotiation Tactics (B2B Sales)

    Stop surrendering your commission to buyers demanding unearned discounts at the goal line. In this episode, Todd Caponi breaks down his exact playbook, including: 🎯 Scrambling the buyer's leverage when they demand a massive 40% discount 🛡️ Defending your payment terms and commitments without eroding trust ⚔️ Blocking the dreaded end-of-quarter deal slip to close on your terms You're one step closer to President's Club! 📈 [NEW] Negotiation Course: https://hubs.li/Q04ltNT30  🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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    #583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame

    🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0  THE 7 DEADLY NEGOTIATION SINS: ⏳ Hiding the price. Delaying the price discussion kills trust. Set clear expectations early 🏎️ Discounts speed things up. They actually stall deals by signaling hidden flexibility. 🎁 Giving away freebies. Every unearned concession screams your price is fake. Always get something in return. 🗣️ Buying case studies. Never trade a discount for advocacy. Earn the case study through actual customer success. 📅 False certainty on "hold pricing". Use your negotiation levers to drive the timeline and reinforce value. 🏈 Pitching value at the goal line. If you're still re-selling the value of your product during the negotiation phase, you're too late. ⚓ Anchoring high. Anchor to the truth. If the truth won't sell it, don't sell it. - - You're one step closer to President's Club! 🏋 30MPC Training: 30mpc.com/training  🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

  4. 618

    #582 - The Secret To Make Prospects Negotiate Against Themselves

    We've all watched massive deals shrink when buyers chip away at your pricing. Todd Caponi live role plays negotiation tactics with Armand Farrokh to give no more than a 15% discount. In this episode, Todd Caponi breaks down: 🛑 Buyers respect through leveraging your “willingness to walk away” 🛡️ Defending your pricing structure without hurting trust  🎯 Proving you’re already the winning vendor of choice -- 📈 [NEW] Negotiation Course: https://hubs.li/Q04ltNT30🗣️ 5 Negotiation Talk Tracks: https://hubs.li/Q04ltBCK0🛠️ Weekly Newsletter: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

  5. 617

    #581 - The Negotiation Playbook | 30MPC Hall of Fame

    🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0  Actionable Takeaways: 🤐 Context, price, shut up. Explain the mechanics, drop the number, and let them fill the silence. 👑 Lock down power. Don't talk numbers until you confirm they have the juice to actually sign. 🛑 Flinch & Trade. Act surprised at discount asks and never concede without a "give for get." - - You're one step closer to President's Club! 🏋 30MPC Training: 30mpc.com/training  🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

  6. 616

    #580 - How To Become Dangerously Good At Negotiation

    We've all watched a massive deal slip away because a buyer played games. Nick Cegelski interviews Armand Farrokh and drops his playbook to help you negotiate better terms. In this episode, Arman Farrokh breaks down his exact playbook, including: 🎯 Forcing a strict cost for every concession to kill endless buyer requests 🛡️ Executing a “fake walkaway” when a prospect demands an absurd 70% discount 🔥 Dialing in a high intent, low attachment mindset to control the entire deal -- You're one step closer to Club! Grab these resources to help you get there: 📈 [NEW] Negotiation Course: https://hubs.li/Q04jpPSm0  🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

  7. 615

    #579 - Removing the friction from your sales cycle | Todd Caponi | 30MPC Hall of Fame

    🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0  In this episode, you can takeaway: 🎯 Acknowledging your competitors’ strengths + highlight where your features match needs 🤖 Getting price out early, and use it to disqualify 👔 Keep negotiation simple by anchoring pricing and trading value for dollars - - You're one step closer to President's Club! 📈 Negotiation Course: https://hubs.li/Q04k0BGj0  🏋 30MPC Training: 30mpc.com/training  🛠 Cold Email Data Report: https://hubs.li/Q04j3GHJ0  🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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    #578 - Watch Me Cold Call For A Product I’ve Never Sold

    Getting hung up on by any leader hurts, but it's the grind. Jason Bay flips the script and shows you how to bounce back and book meetings. In this episode you’ll learn: 🎯 How to force a 20% conversion rate and lock high-ICP meetings on the books. 🤖 How to maintain high intent when buyers scramble your pitch 👔 Why analyzing 85 million cold emails will entirely transform your outbound strategy. – You're one step closer to President's Club! 🏋 30MPC Training: 30mpc.com/training 📞 Buy 5000 TitanX Credits Get 5000 Free (Mention "30MPC"): https://titanx.io?fpr=30mpc    📈 Cold Calling Course: https://hubs.li/Q04jpPSm0   🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

  9. 613

    How to Win Deals Without Discounting Away Your Commission

    Todd Caponi’s Four Levers Negotiating™ Course is now available for pre-order (early bird pricing until June 22): ⁠https://hubs.li/Q04jryL50 And to celebrate, we’re sharing four weeks of free content drops, new resources, and tactical sessions to help you on your sales negotiation journey. Folks, we’re pumped for this one. Here's what to expect: Four Levers Negotiating Course: https://hubs.li/Q04jryL50  5 Negotiation Scripts To Handle Any Pricing Objection: https://hubs.li/Q04jrz6G0  Live Masterclass with Todd Caponi: https://hubs.li/Q04jrzrd0  - - You're one step closer to President's Club! 🏋 30MPC Training: 30mpc.com/training ⏪ YouTube Classic with Todd: https://youtu.be/XvuWnvR0Mpc  🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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    #577 - Why Your AI Cold Emails Are Failing (And How to Fix Them) | Jason Bay

    Your cold outreach reply rates are completely flatlining because of AI slop. In this episode, Jason Bay breaks down how to: 🎯 Flip your sales funnel into a "martini glass" to go deep on fewer accounts. 🤖 Break through the AI noise by prioritizing messaging precision over mindless volume. 👔 Disqualify 90% of your weak pipeline so you only target high-intent prospects. - - You're one step closer to President's Club! 🏋 30MPC Training: ⁠30mpc.com/training 📈 Cold Email Course: https://hubs.li/Q04j3r9V0  🛠 Cold Email Data Report: https://hubs.li/Q04j3GHJ0  🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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    #576 (Trailer) - I Ranked 5 Cold Emails And Rewrote The Best One

    Full episode here Most reps fire off bloated cold emails that bury the lead and pitch features instead of attacking real business problems. In this episode, Jason Bay breaks down: 👔 Shrunk intros and hyper-targeted problem statements that expose competitor flaws. 🎯 Differentiated, "no-brainer" offers that flip a mediocre touchpoint into an undeniable booked meeting. 🤖 Lean, problem-centric formatting optimized for mobile feeds to force buyer action. - -  You're one step closer to President's Club! Grab these resources to help you get there: 🏋 30MPC Training: ⁠30mpc.com/training 📈 Cold Email Course with Jason Bay: https://www.30mpc.com/course/cold-email-course ⏪ Cold Email Masterclass Replay: https://youtu.be/JX1UNIJwcCY 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

  12. 610

    #575 - How Parallel Dialing Makes You Better at Cold Calling | Suji Goetzke

    Stop burning your territory by blindly calling massive lists of leads. In this episode, Suji breaks down their exact playbook, including: 🎯 Forcing your focus into tight, 100-person lists built around clear pain points 🤖 Scrambling for fast research in under 30 seconds using past notes, LinkedIn, and AI 🛡️ Flipping the 18 most common objections using simple talk tracks pulled from 300M calls You're one step closer to President's Club! Grab these resources to help you get there: 🏋 30MPC Training: ⁠30mpc.com/training 📈 Cold Calling Course: https://hubs.li/Q04hn70x0  🛠 Grab the 18-Objection Guide (Built with Gong): https://hubs.li/Q04hn3Ks0  🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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    #574 - How To Be An ELITE Sales Leader (Copy This Playbook)

    Sales is the only job where you can grind for 10 hours and still end the day feeling behind due to CRM chaos and internal fire drills. In this episode, Mark Kosoglow breaks down his exact productivity playbook, including: 👔 The Executive Routine: How to structure your day for closing, not just scrambling. 🤖 AI Workflows: The 2 exact AI workflows saving top revenue pros the most time right now. 🎯 The 3% Forecast Rule: How to turn raw rep activity data into an airtight, predictable pipeline. You're one step closer to President's Club! Grab these resources to help you get there: 🏋 30MPC Training: ⁠30mpc.com/training 📈 Master Sales Leadership with Mark: https://www.30mpc.com/course/leadership-course 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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    #573 - Use This Discovery Call Formula to Get More Demos Booked | Kevin Dorsey | 30MPC Hall of Fame

    Stop losing deals to "skeptical prospects" and lukewarm discovery calls. Master the art of the B2B sales conversation by aligning your tonality with your intent and asking the right questions to the right stakeholders. In this video, Kevin Dorsey breaks down a high-impact sales discovery framework to help you uncover pain points, quantify impact, and build immediate trust with decision-makers. -- You're one step closer to President's Club! Grab these resources to help you get there: 🏋 30MPC Training: ⁠⁠30mpc.com/training 📈 Take Discovery to the next level: https://www.30mpc.com/course/discovery-course 🛠 Weekly Tactical Breakdowns: ⁠https://hubs.li/Q02NJQ8p0⁠ 📚 Things you can steal and use today: ⁠https://linktr.ee/30mpc_youtube

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    #572 - 9 Psychological Sales Tactics to Instantly Raise Your Status | Jeremy Miner

    Tired of begging for meetings and feeling like you have zero control over your buyer interactions? Jeremy Miner reveals how flipping your mindset to high intent and low attachment forces prospects to actually qualify themselves to you. In this sales training breakdown, you will learn 9 actionable psychological tactics to instantly raise your status, including exactly how to handle a late prospect and the perfect phrase to drop right before a cold call pitch. Stop chasing B2B deals and start making buyers work for your time instead. You're one step closer to President's Club! Grab these resources to help you get there: 🏋 30MPC Training: ⁠⁠30mpc.com/training 📈 Take Cold Calling to the next level: https://bit.ly/4jqQ4w2 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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    #571 - How to Use AI to Identify the Perfect Time to Prospect | Brendan Short

    Your AI Email Guide: https://www.30mpc.com/course/cold-email-course Most reps use the same signals and get ignored. Brendan Short shows how to find timing signals no one else can see and turn them into outbound that actually gets responses. 🎙️ ACTIONABLE TAKEAWAYS: 1. Use hyper-specific signals tied to real pain, not generic triggers like funding or new hires. 2. Timing beats messaging, reaching out when pain exists matters more than perfect copy. 3. Stack multiple signals together to increase relevance and response rates. 4. Lead with value in outreach, give something useful before asking for a meeting These Courses Will Get You to President’s Club: 🏋 30MPC Training: ⁠30mpc.com/training ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 📧 Cold Email Course: http://bit.ly/44K6jy3 🔮 Discovery Course: https://bit.ly/4cQYaM8 💰 Exec Selling Course: https://bit.ly/4lCtJh7 👥 Leadership Course: https://bit.ly/4o8KtMT 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Get More Tactics: 30MPC Cold Calling Guide – https://www.30mpc.com/newsletter/the-ultimate-30mpc-cold-calling-framework Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube

  17. 605

    #570 - Cold Email Masterclass: Everything You Need To Book Meetings in 2026

    Your AI Email Guide: https://www.30mpc.com/course/cold-email-course Jason Bay gives a cold email masterclass on what actually gets replies in a market where most reps are ignored. Stop pitching your product and start with a specific company problem that creates urgency and shows you did your homework. Use relevant social proof and short, skimmable emails to build trust fast and make it easy to respond Write subject lines that look internal and use simple yes or no or offer-based CTAs instead of asking for time. Run multi-touch, multi-channel sequences with smart follow-ups instead of relying on one email. If you’re sending cold emails today, this is the playbook to fix what’s not working. These Courses Will Get You to President’s Club: 🏋 30MPC Training: ⁠30mpc.com/training ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 📧 Cold Email Course: http://bit.ly/44K6jy3 🔮 Discovery Course: https://bit.ly/4cQYaM8 💰 Exec Selling Course: https://bit.ly/4lCtJh7 👥 Leadership Course: https://bit.ly/4o8KtMT 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube

  18. 604

    #569 - How Leaders Can Clarify the Pitch, Stop Paraphrasing, and Actually Add Value | Allison Bouchard ft. Outreach

    Get more from Outreach x 30MPC Cut the fluff and win executive buy-in faster by turning complex sales messaging into clear, high-impact ideas your buyer can understand in under three minutes. 🎙️ ACTIONABLE TAKEAWAYS: Shrink your message until it hurts → Draft your content, cut it in half, then cut it again until only the core idea remains. Separate decks from docs → Use slides to drive one visual/emotional point, and send a separate doc for detail and justification. Use plain language, not “company speak” → If a non-industry person wouldn’t understand it, simplify it immediately. Keep depth in the appendix, not the pitch → Focus your presentation on 2–3 big ideas and move everything else out of the main narrative. These Courses Will Get You to President’s Club 🏋 30MPC Training: ⁠30mpc.com/training ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 📧 Cold Email Course: http://bit.ly/44K6jy3 🔮 Discovery Course: https://bit.ly/4cQYaM8 💰 Exec Selling Course: https://bit.ly/4lCtJh7 👥 Leadership Course: https://bit.ly/4o8KtMT Get More Tactics Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Things you can steal and use today – https://linktr.ee/30mpc_youtube

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ABOUT THIS SHOW

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams.Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outrea

HOSTED BY

Armand Farrokh & Nick Cegelski

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Frequently Asked Questions

How many episodes does 30 Minutes to President's Club | No-Nonsense Sales have?

30 Minutes to President's Club | No-Nonsense Sales currently has 18 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is 30 Minutes to President's Club | No-Nonsense Sales about?

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give...

How often does 30 Minutes to President's Club | No-Nonsense Sales release new episodes?

30 Minutes to President's Club | No-Nonsense Sales has 18 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to 30 Minutes to President's Club | No-Nonsense Sales?

You can listen to 30 Minutes to President's Club | No-Nonsense Sales on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts 30 Minutes to President's Club | No-Nonsense Sales?

30 Minutes to President's Club | No-Nonsense Sales is created and hosted by Armand Farrokh & Nick Cegelski.
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