23. Influencer Insights: TJ Ferrara on Growing Bubs Naturals and the Success Formula behind their +8-Figure Influencer Program

How do you scale a brand to 8 figures using influencer marketing without making too many costly mistakes or spending excessively from the jump?    TJ Ferrara is a co-founder of Bubs Naturals and has over 25 years of experience in e-commerce, online marketing, and technology.    TJ has masses of experience in influencer marketing from bootstrapping his own Bubs Naturals supplement brand.    In this episode TJ shares the secrets to his success, and what it takes to build genuine relationships with influencers that pay big dividends down the line.   There's also great advice on how to find the right influencers for your brand, where to find them, and how to measure the return on your investment with the right KPIs.    Understanding the value of trust and partnership is up front and center in an episode of PartnerUp Profits that could fast-track you, your brand, and your influencer community if you pay close attention to the nuggets of wisdom from TJ and his inspiring journey with Bubs Naturals! Please join us.    "It's product market fit. It's the influencers, the hook, the message, the copy... you're looking at all of these things. So where are you getting those metrics from? And what do you trust? And what's your source of truth?" ~ TJ Ferrara Resources: The Book TJ recommends - https://www.amazon.com/Driven-Understanding-Harnessing-Entrepreneurs-Athletes/dp/1619616939   In this episode we cover:   02:50 How did TJ help scale Bubs Naturals using influencer marketing? 05:20 Why partnering up with the right person can take you further, faster  12:20 What is Impression Arbitrage and Creator Licensing? 13:50 The importance of assessing your own Rolodex when getting started 21:40 How do you analyse influencers using KPIs? 25:00 Revenue as your 'source of truth' 27:40 Unicorns and whales or hungry micro influencers? 31:00 How unexpected influencer exposure can be the stuff of copywriting dreams  35:20 How to practice influencer marketing on your existing customers 39:00 What is the best way to get influencers? TJ's 'dirty secret'  44:15 How to bring value to influencers first before asking for anything in return 46:25 Email: [email protected] / Visit: www.bubsnaturals.com Connect with TJ! Email - [email protected] Website - https://www.bubsnaturals.com/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com  Get access to my free course, The Bootstrapper's Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer   Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox