#23 Jonathan Cohen, founder and fashion designer of his eponymous brand (Sustainable brand)

This week we are meeting with Jonathan Cohen, he founded his eponymous brand in 2011 with Sarah Leff. Based in New York City, Jonathan Cohen’s designs are known for their colorful and bright printed dresses which successfully brought him to win the CFDA fashion fund.  With only two collections a year, Jonathan is running a responsible and conscious business. In this episode, he explains how important it is to source materials in a sustainable way and how does he take action towards change in the fashion industry. CONTENT TO FIND YOUR WAY IN THE EPISODE 00:55 : Jonathan presents himself and his brand01:25 : Jonathan’s background02:00 : Was sustainability a topic the year he launched his brand03:05 : What does sustainable fashion mean to him03:25 : How to source sustainable material05:30 : Where to start to create a sustainable fashion brand08:40 : About animal welfare10:35 : How did Jonathan learn more on sustainability14:30 : How can the industry accelerate the sustainable revolution16:50 : The KPI’s he’s looking at for his company17:18 : What’s the future for his company in terms of sustainability18:50 : What does Jonathan want to close the door in our industry19:28 : What does he look at to get inspired19:50 : What is the last piece of clothes he bought20:35 : Who he would like to listen to in this podcastKEY LEARNINGS « Make small changes, start small and it will naturally grow from there. »« Something we were very passionate about was understanding the waste that we were creating from production and how we could solve that solution. »« Every company needs to look at what they are doing. They need to see how they are approaching the production, how they are sourcing and how they can make it better. »« We all need to be sharing informations and help one another. » TO SUPPORT SMART CREATION, THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.