#23 Q4: What to focus on to drive revenue

from Frenemies - Where Sales and Marketing Talk · host Julia Hartwig

Q4 just a few weeks away! Considering the general trends in the B2B industry this year Q4 is set to be a difficult one - budgets have been cut, the sales cycles are long, and the targets are high. On this episode of Frenemies Julia introduces a variety of initiatives for Marketing, Sales, Product, and Customer Success that actually create impact and can help you drive revenue in Q4 - and the upcoming year.The topics discussed in this episode:Fact check - The key stats for 2023Why Q4 is tricky: Spray & pray vs. doubling downInitiatives to start aligning your Sales and MarketingSales initiatives for Q4: The power of prospecting and technologyMarketing initiatives for Q4 : Customer marketing, intent data, and lots of researchProduct initiatives for Q4: Enabling scalabilityCustomer success initiatives for Q4: The sales to customer success handover

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This episode was published on September 11, 2023.

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