23. Social Media That Actually Serves Your Business with Taylor Caruso

In this episode of the Club Cultivate Podcast, Whitney sits down with social media strategist Taylor Caruso to unpack what’s actually working in social media right now. From building content pillars and planning smarter, to using AI without losing authenticity, this conversation is a tactical and honest look at growing a business online without burning out. If you’ve ever wondered whether social media is “worth it” for your business or how to make it feel less chaotic, this episode is for you. In This Episode, You’ll Learn: Why content pillars are the foundation of a strong, sustainable social strategy How to blend personal and business content without confusing your audience What planning a month of content really looks like behind the scenes How to track whether social media is actually driving sales Where AI fits into your workflow (and where it shouldn’t) Why “create without consuming” might be your best strategy this year The biggest mindset shift Taylor had to make as a business owner Taylor Caruso Founder of Caruso & Co Marketing Taylor is a boutique social media strategist who works with small to mid-sized businesses across industries including hospitality, fitness, weddings, and personal brands. She specializes in building personalized strategies that prioritize authentic connection while driving measurable growth. Connect with Taylor: Instagram: https://www.instagram.com/carusoandcomarketing Wedding Content: https://www.instagram.com/blushingbridecontent Personal: https://www.instagram.com/taytaycaruso Resources Mentioned Vista Social – Social media scheduling + analytics platform ManyChat – Automation tool for tracking engagement and clicks Hot Smart Rich Podcast – Founder-focused business podcast The Market Podcast by Sauce Media – Social media + marketing conversations ChatGPT – AI tool for content brainstorming, ideation, and workflow efficiency Connect Follow along for weekly conversations with host, Whitney Dahmer as she visits with creatives in the agriculture and western industries! Instagram: @clubcultivate If you enjoyed this episode, please subscribe, leave a review, and share it with someone who’s working to grow their skills in this space.