#23: Three Pillars of Long-Term Marketing Success

How do you know what to look at when you are evaluating marketing campaign performance? Which analytics really matter? In today's episode, we dive into:How to avoid the emotional roller coaster that can come with evaluating your marketing performanceWhy you are NOT necessarily your own patient when it comes to marketingCase study of a new client campaign resulting in a 585% ROIParallel between being a new parent and a new marketerAnd the 3 Pillars that are crucial to long-term marketing successLet's get to it!