#231: Building Your Program's Profitability - Loyalty's Hidden Potential
from Let's Talk Loyalty
Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and in today’s episode, Jonathan Hopkins and Angus Frazer, co-founders of Sonder Media, share their expertise and insights on this high margin opportunity. We discussed the power and potential profitability of using the unique assets, permissions and insights from your loyalty program as a media business, an increasingly popular idea being considered by program owners in order to increase their returns on their loyalty program investment. Join us for a discussion about both the challenges and the potential of this big idea, and how you can explore building a media business in a way that continues to meet the needs of your members and your brand and potentially also with advertising partners. Show notes: Sonder Media Jonathan Hopkins Angus Frazer Time Stamps: 02:46 - Favorite Loyalty Program 05:12 - How does owned media can measure and obviously increase the return on investment of loyalty programs. 11:38 - How to Identify the best way to monetize owned media without compromising core business objectives 14:41 - What are the particular loyalty programs or sectors and categories that are working for this opportunity with owned media? 18:30 - Brands Sonder Media worked with 20:35 - Understanding the Value of Owned Media 25:12 - What other types of opportunities for value and attention should we consider? 27:20 - The Opportunity of Brands for Media
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