#231 Filipe Medeiros, gerente de marketing nacional no Grupo Saga ▷ como confiança, dados e tecnologia estão redefinindo o marketing automotivo

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Conversamos com Filipe Medeiros, gerente de marketing nacional no Grupo Saga. Ele lidera a comunicação da Primeira Mão, marca de seminovos que vem crescendo nacionalmente ao transformar a jornada de compra com foco em confiança, experiência fluida e presença digital.Filipe compartilha como a integração entre canais físicos e digitais, o uso inteligente de dados e a criação da assistente virtual Maya vêm otimizando o atendimento e a tomada de decisão. Também falamos sobre tendências que devem impactar o setor automotivo, como inteligência artificial, mudanças no comportamento do consumidor e a força do conteúdo no branding.LinkedIn Filipe Medeiros: https://www.linkedin.com/in/uailipe/

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#231 Filipe Medeiros, gerente de marketing nacional no Grupo Saga ▷ como confiança, dados e tecnologia estão redefinindo o marketing automotivo

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