#232: How to identify your target market - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/232 In today's episode of the podcast, I'm going to help you identify your target market. If you're really struggling with how to make the decision about where to niche or who your target market should be, this is going to be a great episode for you. Before we jump into how to decide on your target market, let's get really clear on what your target market actually is. Target market is another way of describing your niche. Your niche or your target market is the specific group of people you focus on when marketing your business. This is actually a big mistake that people make when they are choosing their niche or their target market. They are focusing on all of the people they could help, or the people who could really benefit from their services. They're focusing on all the people who could experience a great shift if they were able to work with them. At the end of the day, that is not a niche and it's not a target market. When we are growing our business online, we need to be very conscious and very selective about a specific group of people that we are going to focus our marketing activities towards. The reason being is that we have never had the capacity to expose our businesses to as big an audience as we do today. Due to that and the fact that we're competing with a lot of noise on the internet, we need to be able to create deeply resonant messaging and offers that have people feeling so certain that that's what they need and that they want to work with you. In order to achieve that, our messaging needs to be relevant, tangible, specific and deeply resonant. We cannot be specific and tangible if we're continuing to talk to everybody. There is a marketing phrase that says that if you try to speak to everyone, you end up speaking to nobody. That is more true today than ever before. In addition to that, if you try to speak to everybody, your messaging is very fluffy, it's usually very high level, the examples that you give could apply to anyone and therefore you are not stopping the scroll and your messaging just doesn't hit the mark for people. When it comes to growing a business online, niching is a critical foundational decision. In fact, it's one of the first foundation decisions that we need to make, especially if you're going to market online. If you are stuck in a geographic location and you're working with people who are physically located near you, then that is a niche decision that's kind of been made for you because you have a geographical location as part of your niching. If you are able to work with anyone around the world, that is when it is even more critical for you to be very specific about who your niche will be. With this episode today, I have a very special resource for you. It's my Nail Your Niche training and it is absolutely free. In that training, I walk you through in a little bit more detail why niching is so important, what a niche is, what a niche isn't, and the five most important niching decisions that you need to make when you are marketing online. It's specifically to marketing services online. I won't repeat all of that training in this podcast episode, but I do want to encourage you if you've never watched my Nail Your Niche training before - or it's been a while since you've watchLet me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference in September!Find out more and secure your ticket at: tashcorbin.com/conference