#234: Your ducks will never be in a row… why wait to start your business? - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/234 In this episode, I'm going to hit you with a bit of a truth bomb, and that is that your ducks will never be in a row... so why wait to start your business? If you are still waiting to launch your business or waiting to get something sorted before you're allowed to get started, then this is the episode for you. When I talk to women in particular who want to start a business, I can get really frustrated because there are so many things that I hear these women say that they're waiting for. Some of those things are valid, but most of them aren't. What I wanted to do in this episode of the Heart-Centred Business Podcast, is break down some of those beliefs about what you need in order to be ready or allowed to start a business, and what else you could do instead. Let's jump in and look at all of the things that people say they need before they're allowed to start a business. 1. Branding This is the biggest one that I see. People don't want to start their business yet because they haven't: Decided what their business is going to be called (just call it your name) Decided what colours they're going to be using Had the right photoshoot yet Got a logo Got a brand Whilst branding is important to business growth, it should not stop you from getting started. When I first started my business, I just picked a colour and I got started. I had some photos taken by a friend of mine who was a photographer, but to be honest with you, they were totally off-brand with what I was actually going for in the end because my business model and my branding developed over time. It wasn't until I was several years into my business that I really felt like I found the right branding. In the meantime, I'd made hundreds of thousands of dollars. Instead of waiting to find the perfect branding and then starting your business, what if you first started your business and got a deeper understanding of your niche and what you want your brand to stand for. Then go and create that branding with a great provider that you can pay for with the profits from your business, and who can give you great advice on how to really connect with your audience. 2. Perfect message I have so many people that have already started their business, yet they're still not out there talking about their services. They're still not actually taking action and moving forward because they feel like their messaging is off, they need to find the perfect message first and THEN they'll be able to grow their business. They feel that they need to find those perfect words, that perfect catchphrase, have that perfect sales page or elevator pitch, and once they figure that out, then they're allowed to have a business. Speaking purely from my own experience, I didn't know what my messaging was going to be when I first started my business. In fact, I had a very different niche and very different ideas about what I needed to say in order for people to understand my work and what would be of value to them. No great messaging is built on theory. The best way to make your messaging really resonant and stand out to your audience is to start talking to them sooner rather than later. Instead of waiting to craft the perfect theoretical message, and then getting out and starting to talk to your audience, why don't you just go and start having conversations? This will help you to understand how your audience describes their challenge, what your audience is looking for, and how you can speakLet me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference in September!Find out more and secure your ticket at: tashcorbin.com/conference