235. Home Details That Matter With Tony Marnella

Professional Builders Secrets brings you an exclusive episode featuring Tony Marnella, founder of Marnella Homes, a health-focused luxury home builder operating in the Pacific Northwest. After facing a serious personal health crisis, Tony completely transformed the way he builds, diving deep into building science, indoor air quality, and what it truly means to create a healthy home.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 235 YOU WILL DISCOVER How a personal health crisis changed the way Tony builds foreverWhat the invisible details are and why they matter more than finishesHow niching down to health-focused builds simplified his entire businessThe sales approach that turns education into trust and trust into contractsWhy having a clear purpose aligns your team, trades and clientsAnd much, much more.ABOUT TONY MARNELLATony Marnella is the founder of Marnella Homes, a health-focused luxury home builder based in the Pacific Northwest. After facing a serious personal health crisis, Tony transformed his approach to construction, specialising in high-performance custom homes that prioritise clean air, clean water, and healthy indoor environments for the families that live in them.TIMELINE 7:32 How a serious illness sent Tony down the path of building science and healthy homes10:09 The invisible details: air sealing, intelligent air management and water quality explained16:01 Why health and wellness features deliver a better return than a countertop upgrade23:59 How niching down narrowed the field but transformed the quality of clients29:54 Why Tony's sales conversations are completely different to every other builder34:48 What Tony gets out of business coaching and why he keeps renewing with APBLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders