#236: My 5-minute post-call habit, and how it grows my business - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/236 In today's episode, I'm going to share my 5-minute post-call habit, and how this habit grows my business. It's a really simple thing you can do that escalates and elevates your business results quickly. We know as entrepreneurs that content is really powerful in: Attracting our ideal clients Helping them to understand our value Nurturing them Helping them to understand how we can support them further Helping them to move forward in their journey Converting them into paying clients Content is such a powerful part of our business model. We also know that messaging is one of the critical foundations that allows us to be deeply resonant in our posting and our presence online, helps us to connect to our ideal client and helps them understand our value proposition. Messaging is such a big part of business because it covers so many different elements of what goes into our business model. Our messaging shows up in our posts on social media, in our deeper content, on our sales pages and websites, and in our conversations that we have with our audiences. Knowing that content is powerful and messaging is so critical to business growth and success, every group call that I facilitate and every VIP client call that I have is a goldmine. Every single time I run a group call, every single time I run a VIP one-to-one call with anyone in my business, I take 5-minutes after that call. In that 5-minute post-call habit, I take that 5-minutes to note down three key things. 1. What were the challenges that were brought to me on that call? Whether the call was a large group coaching call for the Take Off program, or a very intimate one-to-one coaching client call, I take note of what challenges were brought to me on that call. With the bigger group calls in the Take Off program, I'd probably note down three or four major challenges that were brought to me. In a VIP call, I'd note down one or two of the major challenges that were brought forward to me that someone wanted me to fix for them. For your business, with your clients, your messaging, and your content, if you are working with a perfect ideal client and they come to a session with you and present you with the problem that they need you to fix, imagine how powerful that content is to then go out and find more people just like that one. But how many of us jump from client session to client session, from call to call, and don't ever stop and take note of the exact thing that our ideal clients are asking us for when they have the opportunity to speak with us? The first thing that I write down in that 5-minute post-call habit is what challenges were brought to me. 2. What are the keywords and phrases that my client used? How did they describe: The problem? What they thought the answer was? The solution they were looking for? The specific tangible experiences that they were having that told them this was a problem? That really helps me to refine my keywords, my key phrases, and the things I need to talk about in my content. Being able to speak to my audience using words and phrases that THEY use to describe what's going on, is so powerful in my messaging. It's all well and good for me to just diagnose their challenge as a Let me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference in September!Find out more and secure your ticket at: tashcorbin.com/conference