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#237 O case Axe de propósito de marca episode artwork

Jun 24, 2021 4 min

#237 O case Axe de propósito de marca

from Takeaways: insights de marketing Hosted by Cassio Politi

O desodorante Axe tem um propósito verdadeiro e peculiar: exercer o poder de sedução. Não tem a ver com salvar o planeta ou promover a igualdade, mas não deixa de ser um propósito muito forte. Afinal, revela aquilo que está na essência da marca. Featuring: Ricardo Sapiro, sócio da Touch Branding (https://www.linkedin.com/in/ricardo-sapiro-112a9325/). Ouça a entrevista completa no Podcast-se: https://open.spotify.com/episode/2OBgmjCB1IzlMmu7c6byHP. Livro Brand Activism: From Purpose to Action: https://www.amazon.com.br/Brand-Activism-Purpose-Action-English-ebook/dp/B07K71B413. Propaganda controversa de Axe: https://www.youtube.com/watch?v=G15bOtRbxa0.

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