#239: Q&A: How do I grow my podcast reach and conversion? - Tash Corbin, Heart-Centred, Business Podcast

Show notes can be found at tashcorbin.com/239 Today we have a fantastic listener question in relation to growing and converting your podcast audience. If you've been thinking about having a podcast or you already have one, this is going to be a great episode for you. Today's listener question comes in from Lilach Saperstein from All About Audiology. You can find out more about her business at allaboutaudiology.com or on Instagram at @allaboutaudiologypodcast. Lilach'a question is: "Hi Tash! My podcast has several different listener segments (parents of children with hearing loss, audiologists and related professionals, and students). Episodes include and address different topics, I bring on varied guests, and provide value to all these different kinds of listeners. Do you have any advice on growing the listenership further, and converting listeners to clients? It has been a steady growth and a wonderful journey of connecting with people around the world, primarily on Instagram. For some context, I have 45 episodes with nearly 20,000 total downloads and over 1000 followers on Instagram. Thanks!" First and foremost, I want to say an epic congratulations for your consistency as well as growing your listenership already with your podcast. For so many people, their podcast has the first 12 episodes and then it just disappears, so being able to maintain your listenership as well as your consistency with getting your podcast out there is absolutely amazing. This question really comes down to a matter of two particular issues: 1. Reach - How do you grow the reach of your existing podcast? 2. Conversion - How do you improve the conversion from a listener into a paying client? I'm going to cover those two issues separately in this Q&A episode. First, let's talk about reach. I want to answer this question not just about your specific situation, but also for anyone who has a podcast. 1. Consistency Being consistent and predictable, and having episodes come out on the same day every single week is a really big driver of listenership of a podcast. If people can't accurately predict when that podcast episode is going to come out, it can really impact on your listenership. When you have over 30 days without a new podcast episode, that can mean that some people who have been subscribed will automatically either be unsubscribed or asked if they still want to commit to that subscription. You might then find that your automatic downloads, whenever you release a new podcast to your subscribers, will significantly drop because you've had too much of a gap in those podcast episodes coming out. I've been through this and I've done it several times in my journey as a podcaster, where I've struggled with that consistency and ended up having to rebuild my listenership which is a really big struggle. Keep that consistency up if you want to make sure that you're consistently scaling the reach of your podcast. 2. Ensure that as many episodes as possible are relevant to your listeners This one is probably where you're going to have some struggles when you have a diverse range of listener segments. Thankfully, you have a consistent topic and that topic can be very interesting and relevant to all of your listener segments if it's handled effectively. Say you've got some episodes that are specifically targeted towards: Parents of children with hearing loss Audiologists Professionals Students Related professions If you're separating tLet me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference on 2-3rd September!Find out more and secure your ticket at: tashcorbin.com/conference