239: The NeeDoh Craze: What a Squishy Toy Teaches You About Viral Marketing In Your Pet Business

A squishy palm-sized toy with no celebrity endorsements and no big marketing budget just sold an entire year's worth of inventory in 9 weeks - and Candace watched it happen right outside her front door. In this solo episode, Candace breaks down the NeeDoh craze: how it started, why it exploded, and - most importantly - what the mechanics behind it mean for your pet business right now. She covers: ⭐️ How the NeeDoh Advent Calendar sparked a TikTok wildfire that turned an 8-year-old product into this generation's Beanie Baby ⭐️  The 5-part Pet Boss Nation framework for engineering your own viral moment ⭐️  Real action steps: auditing your shelves, setting up new arrival drops, building influencer relationships, and filming before you have a following Whether you're a retailer, groomer, trainer, or service provider - if you have products or services worth showing, you have the ingredients for a viral moment.  Candace tells you exactly how to start building toward it! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog