#24 Building Businesses and Solving Problems with Ben Cronin

Many things can go wrong when starting a business. However, with strategic business planning, robust connections, great marketing and perseverance - things can go oh so right! This week, serial entrepreneur Ben Cronin joins Finola to discuss his entrepreneurial journey of building businesses and solving problems. Ben is the co-founder and CEO of two technology companies, Kyckr (formerly GBR) and UBO Service. Kycker is a B2B business verification provider, and UBO Service is the leading online provider of anti-money laundering services, facilitating smaller to medium size businesses.   Ben is in the heart of a fascinating sector. In this week’s discussion, he kindly shares his journey and development tactics of launching products when the banks were in turmoil along with staggering statistics around the harsh reality of global money laundering. Ben also reveals his experience of successfully launching, scaling, exiting a business, and starting all over again. Are you ready to learn why marketing is worth prioritising and the key to creating and optimising a customer journey map? If so, hit that play button! Key points throughout the episode include: - An introduction to Ben Cronin  - The rise of anti-money laundering services   - Tweaking and defining your service to reach product-market fit  - Making ends meet before striking gold in business  - The power of strong business connections - The benefits of introducing an Employee Stock Ownership Plan - Implementing a business exit strategy: what happens if the business outgrows you  - Prioritising marketing and getting it right from the get-go - Understanding your customers and mastering the client experience  - Carrying valuable lessons into future businesses  - Why implementing customer tracking software is a must - Managing time zone differences when working from abroad - How Enterprise Ireland can support you and your business - Ben’s biggest learning in business     GUIDED BY GET STRATEGIC: Are you ready to build the business you’ve always dreamed of? Finola Howard invites you to a live 12-week, GUIDED BY GET STRATEGIC program, which will help you build a business that matches your dream. Get ready to learn an A to Z guide on how to successfully position your business, connect with your ideal customers and discover your pathway to success. Reserve your place today: https://courses.howgreatmarketingworks.com/  Resources:  https://www.hubspot.com/  https://www.enterprise-ireland.com/    Get connected socially with Ben Cronin: https://www.linkedin.com/in/ben-cronin-1907925/  https://www.uboservice.com/ubo-ultimate-beneficial-owner  https://www.kyckr.com/    Get connected socially with host Finola Howard:  https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://twitter.com/HowGMW https://www.youtube.com/channel/HGMW This podcast is proudly produced in partnership with podlad.com