#24 Denise Reffelmann (Commerzbank) x Girls Who Prompt: Your Bank Has a Face Now . Meet Ava

In this episode of Girls Who Prompt, Karin and Ave sit down with Denise Reffelmann, Product Owner of Ava - Commerzbank's AI-powered video avatar and virtual banking assistant. Ava isn't your usual chatbot. There's a real actress behind her, end-to-end banking services under her belt, and already more than 30,000 real conversations with real customers. PS: yes, there was an actual casting process.This episode is all about what happens when a major bank bets on making digital feel human again,  and actually pulls it off.In this episode we discuss:How the idea for Ava started at a trade fair and became a first-mover product in European bankingThe casting, the customer testing, and why,  against all expectations, a woman in a suit wonWhy 75% of cases are now resolved autonomously, without a call to customer service or go on spotThe chit-chat feature: the customers who use Ava just to have someone to talk to, for example ask her favorite book (and yes, some flirt with her)What the agentic future of banking looks like — and how Commerzbank is already thinking aheadDenise's own path from corporate communications to product owner of one of Europe's boldest banking AI productsPS: There's also a fun moment where Ave meets Ava Meet the guest:Denise Reffelmann-  Product Owner of Ava at Commerzbank Meet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy — audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel