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#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns episode artwork

EPISODE · Jul 21, 2022 · 20 MIN

#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns

from Inside Fashion Marketing by Zalando Marketing Services · host Zalando Marketing Services GmbH

The running category is a strategic and competitive one on Zalando, and ASICS have been demonstrating their prowess in this category for quite some time. Joining Adreas this week to speak about ASICS’ hyper local approach to marketing in the running category is Sharon Nanhoe, Channel Marketing Manager Running at ASICS, and Manuel Meyer, Zalando Account Director at ASICS. Curious to read more about ASICS’ excellent Paris Marathon campaign? Read all about here.

What this episode covers

The running category is a strategic and competitive one on Zalando, and ASICS have been demonstrating their prowess in this category for quite some time. Joining Adreas this week to speak about ASICS’ hyper local approach to marketing in the running category is Sharon Nanhoe, Channel Marketing Manager Running at ASICS, and Manuel Meyer, Zalando Account Director at ASICS. Curious to read more about ASICS’ excellent Paris Marathon campaign? Read all about here.

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#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns

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Frequently Asked Questions

How long is this episode of Inside Fashion Marketing by Zalando Marketing Services?

This episode is 20 minutes long.

When was this Inside Fashion Marketing by Zalando Marketing Services episode published?

This episode was published on July 21, 2022.

What is this episode about?

The running category is a strategic and competitive one on Zalando, and ASICS have been demonstrating their prowess in this category for quite some time. Joining Adreas this week to speak about ASICS’ hyper local approach to marketing in the running...

Can I download this Inside Fashion Marketing by Zalando Marketing Services episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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