#24: How to Reposition Your Expertise for Today’s Market

from As Good As You Are · host Amanda Burg

If your business feels like it’s hit a wall, it’s not because your skills have declined—it’s because the way people find, trust, and choose businesses has changed.In this solo episode, Amanda Burg, founder of Liberty Type, breaks down why even the most established experts struggle to stay visible in a fast-shifting market. You’ll learn why reputation alone no longer guarantees growth, how to update your positioning for today’s buyer, and what it takes to make your expertise feel undeniable.This isn’t about chasing trends or playing the social media game—it’s about ensuring your brand communicates the full weight of your credibility so you remain the only choice in your category.Inside this episode:Why your brand—not your skillset—is what’s holding you backThe three biggest mistakes established businesses makeHow to reposition your expertise for a modern audienceThe transformation that happens when your brand finally reflects your authorityBecause your expertise is your biggest asset—it’s time to make it work for you.

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This episode was published on March 12, 2025.

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