As Good As You Are

"We actually do well for our website. So imagine if our website was good."A client said this to me recently and I haven't been able to stop thinking about it. She's been running her therapy practice for ten years. Two buildings — she owns them both. Four hundred clients a week. Clinical director with Ivy League training. A reputation that travels through every therapist, doctor, and school counselor in her area.And a website that looks like every other practice in the state.In this episode, I'm talking about the gap — not between success and failure, but between how good you are and how good you look to the people who don't know you yet. The ones Googling at midnight. The ones who just moved to town. The ones who need exactly what you offer but can't tell you're any different from the dozens of other options on their screen.Word of mouth is the best marketing. But it has a ceiling. At some point, your brand needs to reach the people your reputation can't.If you've ever thought "people just don't know what we actually do here" — this one's for you.

You've stared at your website a hundred times. Everything on it is accurate. Your services are listed. Your process is clear. So why isn't it connecting?In this episode, I'm breaking down a psychological phenomenon that affects every expert in every field—and it's probably sabotaging your messaging right now.I'll walk you through a 1990 Stanford study that completely changed how I think about communication (spoiler: it involves tapping songs on a table and a jaw-dropping 2.5% success rate), and I'll give you two frameworks that will transform how you write about what you do.In this episode, you'll learn:Why your expertise—the very thing that makes you great at your job—is also making it nearly impossible to explain what you doThe difference between "window" messaging and "mirror" messaging (and why one makes people trust you before they've ever met you)How to stop handing people a recipe and start serving them the mealWhere to find the exact language your ideal clients are already usingWhy sometimes using industry jargon is actually the right moveConnect with me:libertytype.cominstagram.com/libertytypeco

Have you ever noticed how magnetic someone is when they're fired up about what they do?That fire almost always traces back to a story. A turning point. A mess that became a message.In this episode, I'm talking about your origin story and why it's the one piece of credibility your competition can never replicate.What I cover:→ Why we trust people who've been where we're trying to go (more than people with textbooks and degrees)→ The Breaking Bad principle: how understanding someone's origin creates connection, even when they do things we wouldn't normally forgive→ What your origin story is NOT (this is important, so you don't tip into trauma dumping or manipulation)→ A real example: the therapist who built a multi-location practice because she led with her own journey through addiction and eating disorder recovery→ My own origin story and why I hid my journalism background for years (thinking it made me less credible when it was actually my differentiator)→ The "nut graph" concept from journalism and how to apply it to your brand→ Three questions to uncover your origin story, even if you think your past is unrelated to what you do nowLearn more: https://libertytype.com/Follow along: https://www.instagram.com/libertytypeco/?hl=en

Most people study their competitors looking for gaps to fill. What aren't they doing? What can I add that they're missing?But that approach leads to a hodgepodge of offerings and a brand that looks like everyone else's.In this episode, I'm flipping the script on how to think about your competition. Instead of looking at what they're missing, I want you to look at what they've committed to. Their discipline. Their focus. That's the thing worth stealing.I'm also breaking down what clarity actually means (hint: it's not just "being clear"), why a list of services doesn't define a brand, and the magnifying glass principle that changed how I talk to my own kids about focus.If you're heading into this year wondering how to stand out, this episode is your starting point.In this episode:Why adding more services keeps you invisibleThe real definition of clarity (and why it's about decision making, not communication)What a magnifying glass taught me about expertiseThe difference between generalists and specialists (and why higher level clients seek specialists)My challenge for you this year: what can you subtract?https://libertytype.com/https://www.instagram.com/libertytypeco/

What if building your own tech product didn’t require coding, a dev team, or a massive startup budget?In this episode of As Good As You Are, I’m joined by Blessing Richardson, founder of Sayla.co, who helps service-based business owners step into the SaaS world by creating microtools—small, scalable digital products that expand your reach and generate revenue without the overwhelm of full-scale app development.Blessing breaks down what microtools actually are, how they differ from traditional apps, and why they’re the next frontier for creative entrepreneurs who want to build smarter, not busier.Together, we explore how service pros—like designers, coaches, and consultants—can turn their expertise into simple, high-impact tools that solve real client problems and open the door to passive income.In this episode, we cover:What a microtool is (and how it compares to a full-scale app)How service providers can use microtools to scale beyond client workReal examples of non-technical founders successfully launching SaaS productsThe mindset shift required to step into the tech space with confidenceHow to know whether a microtool or app is right for your business

What if the next level of your success isn’t about working harder—but leading braver?In this episode, Amanda Burg sits down with Dr. Taryn Fletcher, coach, bestselling author, TEDx speaker, and creator of the Brave Leader™ program, to talk about how leadership—not hustle—is the missing piece when it comes to meaningful growth.After spending two decades transforming failing school systems and winning awards for her leadership, Dr. Taryn reached “the top” only to find herself trapped by red tape and politics. So she did what true disruptors do—she built something new. Within months, she scaled her mission-driven business to six figures (and beyond) by leading with vision and helping other changemakers do the same.Together, they explore what it means to pivot into work that matters, how to build a business around your calling, and why leadership is the ultimate strategy for growth.Inside this episode:How to know when it’s time to pivot—and how to do it with purposeWhy leadership is the secret weapon for fast, sustainable growthThe mindset shifts that helped Dr. Taryn grow to six figures in 90 daysHow to leverage your networks to build momentum and communityWhat it really means to lead with courage, conviction, and clarityIf you’ve ever felt ready for more—but unsure how to make the leap—this episode is your invitation to step fully into your power.

You don’t need a publicist—or a press list—to become the brand everyone’s talking about.In this episode, Amanda Burg sits down with Nicole Pearl, award-winning PR coach, journalist, and founder of The Beauty Girl, to talk about how small business owners can get featured in major media without a massive budget or insider connections.With 20+ years as a beauty editor, freelance journalist, and on-air expert, Nicole knows both sides of the pitch inbox. She’s written for outlets like Oprah Daily and Byrdie, been featured in Forbes and The New York Times, and appeared on TODAY and ExtraTV. Now, she’s pulling back the curtain on what actually gets you noticed—and why visibility shouldn’t feel out of reach.They talk about everything from the real lessons of “The Devil Wears Prada” era to showing up authentically on social media, crafting irresistible press angles, and why “beauty shouldn’t be a bitch—and neither should getting on TV.”Inside this episode:How to pitch yourself like a journalist (even if you’ve never done PR before)The biggest myths about getting media coverage—and what to do insteadWhy credibility starts with clarity, not followersThe mindset shifts that help you get seen, heard, and taken seriouslyNicole’s unconventional lessons from 20 years in beauty and mediaIf you’re ready to build authority and visibility without chasing trends or playing small, this episode is your backstage pass.

What if your numbers could talk—and tell you exactly where your next profit breakthrough is hiding?In this episode, Amanda Burg sits down with Kelsey Silver, the data detective for online business owners, to decode how analytics can become one of your most powerful (and least intimidating) business tools. Kelsey helps 6- and 7-figure entrepreneurs go beyond surface-level stats to uncover the real story behind their numbers—so they can make confident decisions that actually move the needle.With a trauma-informed approach, she turns data overwhelm into clarity, helping you see what’s working, what’s not, and where your biggest opportunities are hiding in plain sight.Inside this episode:Why most entrepreneurs avoid their data (and how to stop)The key difference between tracking numbers and interpreting themThe metrics that actually matter for growth and retentionHow to spot hidden profit opportunities inside your launches and membershipsWhy small strategic shifts often lead to massive ROIIf data has ever felt confusing, cold, or emotionally charged, this conversation will help you rebuild trust with your numbers—and finally use them to scale smarter.

What if LinkedIn didn’t have to feel stiff, strategic, or performative?In this episode, Amanda Burg sits down with Maya Stojkovich, LinkedIn strategist, educator, and founder of The Course Corrector, to talk about what it really takes to show up authentically—and effectively—on the platform.Maya is redefining what visibility looks like on LinkedIn. Instead of forcing templates or corporate polish, she teaches entrepreneurs how to turn the platform into a playground for connection and experimentation. Her approach blends mindset, clarity, and strategy to help you attract clients, build relationships, and turn your content into an actual business driver.Inside this episode:Why traditional LinkedIn “rules” are keeping you invisibleHow to create a strategy that feels aligned with your real personalityWhat to post (and what not to) to attract the right clientsHow to use experimentation to grow faster and have more fun doing itWhy being approachable beats being “the expert” every timeIf you’ve ever thought, “I know I should be on LinkedIn, but…”—this episode is your permission slip to do it differently.

What if success stopped feeling like a grind—and started feeling like alignment?In this episode, Amanda Burg sits down with Mindi Huebner, mindset and identity expert for high-achieving women, to explore what really drives success beneath the surface. Mindi shares why strategy alone can’t fix burnout or self-sabotage—and how the key to effortless achievement lies in reprogramming your subconscious identity.Together, they unpack how to dismantle the outdated beliefs that tie worth to productivity, build self-trust, and create success that feels natural, not forced.Inside this episode:Why identity—not strategy—is the true foundation of successHow subconscious beliefs quietly shape your resultsThe truth about willpower, motivation, and burnoutHow to rewire your self-image to align with your goals and valuesThe role of self-trust and self-permission in effortless executionIf you’ve mastered the strategy but still feel stuck, this conversation will help you shift from doing more to becoming more.

What if your next wave of clients didn’t come from social media at all?In this episode, Amanda Burg sits down with Monica Monfre Scantlebury, educator, entrepreneur, and thought partner for female leaders, to explore how tools like Eventbrite and Meetup can help you grow your business and community—without relying on algorithms.Monica shares her grounded approach to visibility, showing how offline connection and local discovery platforms can create deeper, more aligned growth for experts who are ready to step off the content treadmill. Together, they discuss how to build genuine communities, design events that actually convert, and weave wellness into your entrepreneurial rhythm.Inside this episode:How to grow your audience without social mediaThe untapped potential of Eventbrite and Meetup for local visibilityHow to turn workshops and events into revenue-generating community buildersThe link between burnout, wellness, and sustainable marketingHow educators and entrepreneurs can lead movements through connection, not contentIf you’re craving growth that feels more grounded, more local, and less dependent on your phone, this conversation will show you what’s possible.

What if your summer launch could feel light, simple, and wildly effective?In this episode, Amanda Burg sits down with Natalie Koussa, visibility strategist and creator of The Speakeasy, to talk about how to pre-sell your summer offers without the stress of a full-scale launch. Natalie shares her signature “easy-lift” launch strategy—built around genuine visibility, podcast guesting, and meaningful conversations that convert effortlessly.They dive into how to warm up brand-new audiences through interviews, leverage storytelling instead of sales scripts, and use visibility as the foundation for a calm, consistent launch season.Inside this episode:How to pre-sell your summer offers without heavy launchesWhy conversations convert better than campaignsThe visibility strategy that doubles your warm leads through podcast guestingHow to make launches feel fun, light, and human againThe difference between getting seen and being rememberedIf you’re ready to make this your most ease-filled launch season yet—and attract dream clients while you’re out living your life—this episode is your permission slip.

What if you could add five to six figures to your monthly revenue—without launching something new or spending more on ads?In this episode, Amanda Burg sits down with Nikki Trailor, launch and funnel strategist for coaches and course creators, to talk about how to simplify your marketing, make launches more fun, and scale without burnout.Nikki shares her unconventional approach to launches—the kind that work with your life instead of taking it over. You’ll learn how to prep for a successful summer launch, make tweaks that double your results, and build a business that funds your freedom.Inside this episode:How to prepare for a summer launch that feels fun, not franticSimple funnel tweaks that break income ceilings without extra effortWhy personalization beats “plug and play” every timeThe real reason you don’t need a new offer to growHow to scale your business while keeping a spacious calendarIf you’re ready to ditch the launch stress and embrace smarter, simpler growth, this conversation will show you how.

Hiring a creative agency is a lot like picking a spouse — the right one can bring out your best, the wrong one can make you question every decision you’ve ever made.In this episode of As Good As You Are, Amanda Burg, founder of Liberty Type, breaks down what really makes a great creative partnership. Whether you’re rebranding, launching a new website, or finally ready to invest in professional help, this episode will help you navigate one of the most important business relationships you’ll ever have.Forget red flags — Amanda’s sharing the six green flags to look for when hiring a creative agency that’s actually aligned with you, your goals, and your values.Inside this episode:The key questions your agency should be asking (and what it means if they’re not)Why curiosity and clarity matter more than flashy portfoliosHow to tell if an agency’s communication style will support or stress youThe traits of truly creative, strategy-driven teamsWhy culture, compatibility, and clear process are the real markers of successIf you’re considering hiring a creative partner, this episode will help you spot the difference between agencies that just design and agencies that actually get you.Book a call with us: https://clientdashboard.libertytype.com/public/consultation/1-Schedule_your_call

What if landing a feature in Forbes, Vogue, or The New York Times didn’t require a single PR connection or a massive following?In this episode, Amanda Burg sits down with Gloria Chou—award-winning PR strategist, former U.S. diplomat, and host of the Small Business PR Podcast—to demystify the world of publicity for small business owners. Gloria shares how she’s helped founders earn more than a billion organic views using her signature CPR Pitching Method™, and why visibility is no longer reserved for the few with access or big budgets.Together, they break down how to cold pitch top-tier outlets, build credibility from scratch, and shift your mindset from waiting to be discovered to confidently stepping into the spotlight.If you’ve ever wondered how to get featured without playing the PR game, this episode is your blueprint.You’ll learn:Why the PR industry has stayed gatekept—and how to break inHow to cold pitch journalists with no prior contactsThe mindset shifts that make your outreach irresistibleWhy authenticity and clarity outperform any PR retainerFollow Gloria on Instagram: @gloriachouprWatch her free pitch masterclass: gloriachoupr.com/masterclass✨ Book your free 20-minute brand audit:https://clientdashboard.libertytype.com/public/675b067b61fbf0001fb0f024

Here’s the hard truth: when you try to do everything for everyone, you confuse your audience, dilute your value, and exhaust yourself in the process.In this solo episode of As Good As You Are, Amanda Burg, founder of Liberty Type, unpacks one of the most common traps she sees service providers fall into—offering too many services in the name of growth. What starts as flexibility quickly turns into chaos, burnout, and brand confusion.Amanda shares why niching down isn’t about limitation—it’s about liberation. You’ll learn how focusing on one clear offer amplifies your authority, increases your income, and positions you as the only choice in your market.In this episode, you’ll learn:Why offering too many services actually holds your business backHow to niche down without losing clients (or your momentum)The mindset shift that turns focus into freedomHow to simplify your messaging and clarify your valueThe systems and structure that let specialists scale faster than generalistsIf you’ve been stuck juggling too many offers or afraid to narrow your focus, this episode will show you how to simplify your work, amplify your impact, and become known for what you do best.

What does it really look like to build a business rooted in healing instead of hustle?In this episode, Amanda Burg sits down with Dr. Sara Nelson-Gray and Dr. Marisa Bauman, two chiropractors who are redefining what leadership and growth look like inside the wellness space.Sara shares her journey from chronic illness to founding Freedom Chiropractic in Knoxville—and what it taught her about scaling with alignment, not exhaustion. Marisa opens up about pivoting from journalism to chiropractic care, selling her first practice, and rebuilding a business with deeper purpose and peace.Together, they unpack what it means to lead from the nervous system up, to honor your intuition in business, and to create brands that feel as good as they look.You’ll learn:How to recognize when you’re forcing growth vs. flowing with itThe stigma around chiropractic care—and how they’re rewriting the storyWhat it means to build a brand rooted in substance, not surfaceWhy nervous system regulation is the foundation of sustainable leadership✨ Bonus: After you listen, head to The Heartwork Podcast—Amanda’s interview with Sara and Marisa is live there today too.Connect with Sara + Marisa:→ Follow Dr. Sara on Instagram→ Follow Dr. Marisa on Instagram→ Follow The Heartwork Podcast→ Visit Freedom Chiropractic’s Website→ Visit Homestead Chiropractic’s Website→ Reach out directly: [email protected]

What if you didn’t have to choose just one thing to be successful?In this episode, Amanda Burg sits down with Taylor Aller—registered massage therapist, TEDx speaker, creative consultant, and co-founder of the P2P Summit—to talk about thriving as a multipotentialite. Taylor shares how she’s built a career that embraces her many passions without losing clarity, credibility, or control.Together, they unpack what it takes to design a business model that fits all your interests, create a cohesive brand story, and redefine success in a way that feels both sustainable and fulfilling.Whether you’re balancing parenting with entrepreneurship or just tired of being told to “niche down,” this conversation will give you both validation and structure for building your brand around you.You’ll learn:The three most effective business models for multipotentialites (including the “Smoosh Method”)How to use your “golden thread” to create brand cohesion across multiple passionsWhy multitasking isn’t the goal—but strategic focus isHow to collect personal “evidence” to quiet your inner criticThe mindset shift that helps multi-passionate entrepreneurs stay aligned and energized📚 Free resource from Taylor: Multipotentialite Planner🌐 Learn more: www.tayloraller.com

Sometimes the very thing that got you here becomes the thing holding you back.After a major life and business shift—a cross-state move, retiring from homeschooling, and rebuilding in the suburbs—Amanda Burg, founder of Liberty Type, opens up about the deeper truth behind her latest pivot.This episode isn’t just about logistics. It’s about identity. It’s about what happens when the brand, the business, or even the life you built no longer fits the version of you running the show now.If you’ve built something meaningful but know it’s time to realign, this conversation will help you make peace with growth, reconnect with clarity, and move forward without burning it all down.Inside this episode:How to know when you’ve outgrown your brand (even if it’s still “working”)Why the most experienced entrepreneurs are often the least clear onlineThe beliefs that keep high-level experts from evolving their brandsWhat to do when your visuals, messaging, or offers no longer reflect your brillianceWhy evolving your brand isn’t flaky—it’s faithful to your futureBecause the truth is: the market doesn’t buy experience. It buys clarity.🎧 Listen now to learn how to evolve without starting from scratch—and how to build a brand that finally reflects who you are now.

You’ve got the framework, the process, the results to back it all up—so why aren’t people buying?In this episode, Amanda Burg, founder of Liberty Type, reveals the quiet reason even the most skilled professionals struggle to convert: they’re relying on their process to do the talking.Amanda breaks down how to shift from self-centered marketing to client-centered messaging—where every word, touchpoint, and story makes your audience feel seen. You’ll learn why personalization matters more than polish, how trust is built in the in-between moments, and what it really takes to move people from interest to investment.If you want a brand that doesn’t just convert—but connects—this episode is your roadmap.Inside this episode:The real reason your “proven process” might be falling flatHow to meet potential clients at their level without diluting your expertiseWhat personalization actually looks like at scaleWhy trust is built through empathy, not explanationBecause your audience doesn’t want more of your genius. They want to feel like you get them.

In a world flooded with templates, generic offers, and one-size-fits-all strategies, personalization is your most powerful differentiator.In this solo episode, Amanda Burg, founder of Liberty Type, breaks down how to create personalized client experiences that not only convert—but leave a lasting impression. Whether you’re a coach, consultant, therapist, doctor, chiropractor, or wedding pro, you’ll learn how to turn your everyday processes into moments of connection that make your brand impossible to forget.Amanda shares how leading brands like Netflix, Nike, and Squeeze use personalization to build loyalty—and how you can scale the same approach in a way that feels genuine, not gimmicky.You’ll learn:The difference between personalization and customization (and why both matter)How to gather and use client data in an authentic, non-invasive wayWays to add “surprise and delight” to your workflow without adding stressCommon personalization mistakes that weaken connection—and how to fix themWhy personalization isn’t a marketing trend—it’s the future of trustIf you’re tired of rinse-and-repeat strategies and ready to create a brand experience that feels distinctly you, this episode will show you how.

Great copy doesn’t convince—it connects.In this episode, Amanda Burg sits down with Samantha Burmeister, founder of Nomad Copy Agency, to talk about how to write conversion-focused copy that feels human, intentional, and persuasive—without crossing into pushy or performative.With a background in corporate sales and leadership, Samantha brings a sharp, grounded perspective on what makes words sell. Together, they unpack the biggest mistakes business owners make in their messaging, how to balance storytelling with strategy, and why personalization is the secret to copy that actually moves people to act.If you’re ready to sharpen your message and write copy that converts with integrity, this conversation will change how you think about selling.You’ll learn:The biggest copywriting mistakes experts and founders makeHow to balance storytelling and selling without losing authenticityWhy AI tools like ChatGPT should enhance—not replace—your creativityHow to test and validate your offer before launchThe role of personalization in standing out in a crowded market🔗 Connect with Samantha:🌎 Nomad Copy Agency📝 Copy on Demand Membership🖊️ Can You Write This for Me?

If your business feels like it’s hit a wall, it’s not because your skills have declined—it’s because the way people find, trust, and choose businesses has changed.In this solo episode, Amanda Burg, founder of Liberty Type, breaks down why even the most established experts struggle to stay visible in a fast-shifting market. You’ll learn why reputation alone no longer guarantees growth, how to update your positioning for today’s buyer, and what it takes to make your expertise feel undeniable.This isn’t about chasing trends or playing the social media game—it’s about ensuring your brand communicates the full weight of your credibility so you remain the only choice in your category.Inside this episode:Why your brand—not your skillset—is what’s holding you backThe three biggest mistakes established businesses makeHow to reposition your expertise for a modern audienceThe transformation that happens when your brand finally reflects your authorityBecause your expertise is your biggest asset—it’s time to make it work for you.

When you’ve been doing something for years, explaining it can start to feel harder—not easier.In this episode, Amanda Burg talks with Jen Liddy, Brand Messaging & Voice Strategist, about what happens when your expertise starts working against your clarity. Together, they unpack how to simplify your message, communicate your value without jargon, and sound more like yourself—especially in an AI-saturated world.Jen shares her process for turning complex ideas into language that actually resonates, along with her honest take on what it takes to stay human, relevant, and confident as your business evolves.If you’ve ever struggled to articulate what you really do—or felt like your brilliance gets lost in translation—this episode will help you find your voice again.You’ll learn:How to simplify your message without watering it downThe real reason experts struggle to communicate clearlyHow to refine your voice so it feels authentic and alignedWhy critical thinking is the new superpower in the age of AIConnect with Jen:Jen Liddy WebsiteLinkedIn: Jen Liddy

Visibility doesn’t have to mean exhaustion.In this episode, Amanda Burg talks with Jenn Zellers, creator of The Visibility Ecosystem, about how to grow your reach through collaboration, connection, and strategy—not hustle.Jenn shares her journey from launching a speaker directory in 2015 to developing her signature system for helping service providers, course creators, and authors build stress-free, sustainable marketing plans. Together, they dive into how to design podcast tours that convert, turn speaking opportunities into evergreen content, and make 2025 your most connected, collaborative year yet.If you’ve ever felt drained by social media or unsure how to expand your audience without losing your sanity, this episode will show you a smarter way forward.You’ll learn:How to plan and pitch podcast tours that drive real resultsHow to turn one speaking engagement into months of contentThe art of crafting personalized pitches that stand outWhy collaboration is the future of marketing—and how to prepare for itPractical systems to grow your visibility without burning outMentioned in This Episode:The Visibility EcosystemJenn’s Interview Questions Generator ToolLinks & Resources:Join the conversation: What’s one way you plan to amplify your visibility in 2025? Share your thoughts and tag Amanda @libertytypeco and Jenn @visibilityecosystem. Let’s build a more collaborative, stress-free approach to growth!

If you want to stop competing on price and start attracting clients who only want to work with you, this episode is a must-listen.In Part 1, we broke down why price alone doesn’t create luxury status and introduced the Authority Pyramid—competence, confidence, and certainty as the foundation for premium positioning. In this follow-up, Amanda Burg takes it deeper, revealing what it really takes to become the only choice in your market.This conversation blends mindset, messaging, and brand perception to help you own your authority, elevate your presence, and create demand that feels effortless.Inside this episode:Owning Your Expertise — How to embody authority so clients never question your valueThe Internal Shift — Why your mindset is the biggest factor in commanding premium pricingThe Courage to Claim Your Space — How to stop playing small and lead with convictionThe Power of Brand Perception — Why investing before you feel ready defines high-end positioningThe Psychology of Yes — How elite clients make decisions—and how to meet them thereIf you’re ready to move from being “a great option” to the only option, this episode gives you the roadmap.

Why do some brands effortlessly command premium prices while others struggle to justify their rates? It’s not just about quality—it’s about perception, experience, and exclusivity.In this episode, Amanda Burg, founder of Liberty Type, breaks down the psychology of high-end branding and what it really takes to position your business as the only option for your ideal clients. She shares how competence, confidence, and certainty work together to build authority, the truth behind the “Mindy Weiss Effect,” and why people don’t buy products or services—they buy status, identity, and trust.If you’re ready to stop justifying your rates and start embodying the level of brand experience your pricing deserves, this episode will give you the foundation.Inside this episode:The Authority Pyramid — How competence, confidence, and certainty create premium positioningThe Mindy Weiss Effect — What celebrity brands teach us about pricing powerEmotional Buying Psychology — Why people buy identity and certainty, not deliverablesCommon Premium Branding Mistakes — Why raising your rates doesn’t work without elevating your experience🚀 If you’re ready to move from justification to conviction, this episode is your starting point.

What if your website was your most powerful salesperson?In this episode, Amanda Burg sits down with Laura Jawad, SEO strategist for female service providers and women-founded businesses, to unpack what it really takes to turn your website into a high-performing, client-attracting asset.With a PhD in Oceanography and a rare blend of analytical and creative thinking, Laura shares how she moved from academia to entrepreneurship—building multiple thriving businesses using SEO as her foundation. Together, they break down the biggest myths about SEO, how AI is changing content creation, and what it looks like to build an online presence rooted in credibility, not constant posting.If you’re ready to attract clients consistently without depending on social media, this episode will help you make your website your hardest-working team member.You’ll learn:Why SEO is more than just keywords and backlinksHow to write blogs and resources that meet Google’s “helpful content” standardsSmart ways to use AI to streamline content creation without losing authenticityHow to navigate personal branding as a multi-passionate entrepreneurQuick wins and long-term strategies to build sustainable traffic and authorityMentioned in This Episode:Laura’s SEO Kickstart Kit — A set of five checklists to help you improve your website’s SEO. Get it here.Practical tips for blogging and building authority through content.The importance of diversifying your marketing efforts to grow your online presence.Links & Resources:SEO Kickstart KitConnect with Laura Jawad:Website: laurajawadmarketing.comInstagram: @heylaurajawadFollow Amanda Burg:InstagramLinkedInJoin the Conversation: How are you using SEO to grow your business? Share your strategies and tag Amanda @libertytypeco and Laura @heylaurajawad. Let’s talk about making your website a marketing powerhouse!

What if your marketing felt as aligned as your mission?In this episode, Amanda Burg sits down with Jyssica Leilani, founder of Style Opal Media and Upper Left Ladies, to explore how creative entrepreneurs can build visual brands that look good, feel right, and actually convert.Jyssica shares her grounded approach to mindful marketing, personal style alignment, and storytelling that connects on a human level. Together, they unpack how to balance strategy with energy, creativity with clarity, and inspiration with intention—so your marketing supports you instead of draining you.If you’ve ever felt burnt out by content creation or uninspired by the trends in your industry, this conversation will help you redefine what growth can look like when your brand finally feels like you.You’ll learn:How to use visual storytelling to build an authentic, memorable brandWays to align your marketing with your personal style and energyHow to disrupt tired visual trends without losing professionalismSimple shifts to stay inspired and prevent creative burnoutConnect with Jyssica:Style Opal MediaUpper Left Ladies – Use code “LIBERTY” to join your first meetup for free!Schedule a Free 20-Minute Disco Call with Jyssica

What if your biggest business breakthrough came from calming your nervous system, not pushing harder?In this episode, Amanda Burg sits down with Jacqui Acree, certified Advanced EFT (Tapping) Practitioner and counselor, to explore the power of nervous system regulation in entrepreneurship. A self-proclaimed “former woo-skeptic,” Jacqui shares how tapping helped her move from burnout to clarity—and how she now teaches business owners to do the same.Together, they unpack what it looks like to lead from emotional stability instead of survival mode, why mindset work alone isn’t enough, and how EFT tapping can help you navigate the highs and lows of growth with more ease, focus, and self-trust.If you’ve ever felt stuck in cycles of stress or pressure to keep it all together, this conversation will help you reconnect with the calm confidence you’ve been chasing.You’ll learn:What EFT Tapping is and how it helps regulate your nervous systemWhy emotional regulation is more powerful than motivation aloneHow to use tapping to release stress and limiting beliefsPractical ways to balance ambition with self-compassion as you growMentioned in This Episode:Free 10-Minute EFT Tapping Sessionjacquiacree.com@jacquiacree

Tired of chasing trends, catering to algorithms, and posting just to post?In this solo episode, Amanda Burg, founder of Liberty Type, breaks down the three content pillars that drive real results—Awareness, Connection, and Action. This framework is the foundation behind every strategic content plan Liberty Type creates, designed to help experts attract the right audience, build trust, and turn visibility into revenue.You’ll learn how to build a brand presence that feels both intentional and sustainable—without needing to go viral or obsess over engagement metrics. Because at the end of the day, likes don’t pay the bills.You’ll learn:The 3 pillars every content strategy needs to convert consistentlyHow to create content that deepens trust instead of chasing trendsWhy clarity and consistency outperform cleverness every timeThe framework Liberty Type uses to build 90 days of strategic contentIf you’re ready to stop overcomplicating your content and start creating with purpose, this episode will help you shift from pressure to precision.

What if scaling your business didn’t mean sacrificing your life?In this episode, Amanda Burg sits down with Holly Haynes, founder of Crush the Rush and host of the top-ranked podcast by the same name, to talk about building a business that grows sustainably—without the chaos.After leaving a corporate consulting career, Holly built a 7-figure brand that allowed her to retire her husband, raise her family, and redefine what “success” actually looks like. She shares how to structure a business around your priorities, simplify your systems, and repurpose content so every effort compounds.If you’ve been craving growth without burnout, this conversation will help you create structure that supports your life—not the other way around.You’ll learn:How to scale your business intentionally, without losing balanceWhy social media should support your strategy, not define itSimple ways to repurpose content that saves time and increases reachHow to set boundaries that protect your energy and productivity

What if next year didn’t just happen to you—but unfolded exactly as you designed it?In this episode, Amanda Burg, founder of Liberty Type and host of As Good As You Are, takes you behind the scenes of how she’s mapping out her business and life for 2025. From content planning and team evolution to homeschooling and personal priorities, Amanda shares how she’s building systems that support freedom, creativity, and clarity.You’ll hear how she’s simplifying her operations, centering her marketing around the podcast, and using custom GPTs to make her workflows smarter and more human at the same time.This is a rare look at what it takes to align your next chapter with what matters most—both professionally and personally.You’ll learn:Key lessons from 2024’s rebrand and season of internal growthHow to use batching, Asana, and AI tools to simplify your marketingWhat it looks like to balance homeschooling with running a creative businessWhy centering your content around one core platform (like a podcast) can change everythingHow to plan for freedom, not just productivity, in 2025

2024 wasn’t just another chapter in business—it was a rewrite of how brands earn trust, visibility, and relevance.In this solo episode, Amanda Burg, founder of Liberty Type and host of As Good As You Are, unpacks the cultural and strategic shifts that defined the year—from the rise of quiet luxury and cultural phenomena like Barbenheimer to the expanding role of AI in personalization and design.Amanda shares what these trends reveal about where business is headed, how consumer expectations are evolving, and what it means for leaders who want to position their brand as the only choice in 2025 and beyond.You’ll learn:Why cultural context matters more than ever for brand relevanceHow the quiet luxury movement reshaped perceptions of value and simplicityHow to integrate AI into your workflow without losing your human edgeWhy trust and intentionality are the real growth levers for the next decadeHow decentralized social media is changing the future of connectionIf you’re ready to lead with clarity and build a brand that lasts, this episode will help you cut through the noise and step into 2025 with focus and conviction.Mentioned in this episode:Salesforce Study on AI CampaignsNotion’s content strategyCultural case studies: Barbenheimer, Airbnb, DuolingoThe role of sustainability in modern branding

What if healing wasn’t about fixing yourself—but remembering who you already are?In this episode, Amanda Burg sits down with Katie Kozlowski, master energy and embodiment coach and creator of the ShaktiBomb Way™, to explore how reconnecting with your body can transform the way you lead, work, and live.Katie shares her own story of moving from trauma to self-trust, and how that journey led her to develop a compassionate, body-based approach to emotional healing. Together, we unpack what it really means to hold space for yourself, break old patterns, and build a relationship with your body that’s rooted in respect rather than resistance.If you’ve outgrown “mindset work” and are craving a deeper way to feel safe, seen, and whole again—this conversation is for you.You’ll learn:What the ShaktiBomb Way™ is and how it helps you embody your worthHow trauma patterns show up in your body—and how to release them safelyWhy traditional therapy alone can’t always reach the body’s wisdomSimple, compassionate tools to help you reconnect with yourself dailyConnect with Katie:Instagram: @iamkatiekozlowski

The holiday season isn’t just for product promos—it’s the perfect time to deepen relationships, build trust, and set the stage for the year ahead.In this solo episode, Amanda Burg, founder of Liberty Type and host of As Good As You Are, shares how service-based business owners can use the holidays to connect with clients in meaningful, memorable ways.From limited-time offers and reflective campaigns to thoughtful client appreciation strategies, Amanda breaks down how to turn the end of the year into a launchpad for visibility and growth.If you’re ready to stand out amidst the seasonal noise and position your brand as the go-to partner for the new year, this episode will help you do it with clarity and substance.You’ll learn:Why holiday marketing is a key opportunity for service-based growthHow to design intentional, value-driven campaigns that stand outCreative ways to engage clients—from gift certificates to goal-setting offersHow brands like Headspace and MasterClass use emotion to drive conversionsHow to maintain momentum after the holidays for a strong start to Q1

Visibility is valuable—but only when it converts.In this episode, Amanda Burg sits down with Beth Nydick, media strategist and founder of The F.A.M.E. Lab, to unpack how experts can turn podcast guest appearances into real revenue and long-term authority.With features in Oprah, Forbes, and The Drew Barrymore Show, Beth has helped countless entrepreneurs, authors, and service providers use media to elevate their credibility and grow their income. She shares her framework for finding the right shows, refining your message, and turning interviews into $10K+ opportunities.This isn’t about chasing press—it’s about building a brand that commands it.You’ll learn:Why podcasting is the most powerful modern media platform for expertsHow to turn interviews into income without sounding salesyThe mindset shift that transforms visibility into opportunityReal examples of how one conversation can lead to five-figure resultsConnect with Beth:Get the checklistLearn more about The F.A.M.E LabLearn more about BethConnect with Beth on Instagram.Check out Beth's top-rated cookbook, Clean Cocktails: Righteous Recipes for the Modern MixologistTune in to learn how to turn the mic into a money-making tool and boost your business visibility today!

What makes some brands instantly trusted while others fade into the noise?In this solo episode, Amanda Burg, founder of Liberty Type and host of As Good As You Are, breaks down how to move from being “one of many” to becoming the only choice in your market.Through real-world examples and grounded strategy, Amanda explains how experts can shape perception, build authority, and earn the kind of loyalty that makes marketing effortless. You’ll learn how to define your difference, create a recognizable voice, and build a brand that quietly commands attention.If you’re ready to stop competing and start leading, this episode shows you how.You’ll learn:What it really means to be “the only choice” and how to get thereHow to build positioning that makes imitation irrelevantThe role of storytelling and emotion in creating loyaltyPractical ways to maintain authority and brand consistency over time

What if the very thing you’re most afraid of—being seen—is the key to growing your brand?In this episode, Amanda Burg talks with Laurie-Ann Murabito, a speaking coach and former shy introvert who built a thriving career helping professionals find their voice and lead from the stage.Laurie-Ann shares how she transformed fear into influence, the steps she teaches clients to build confidence, and why mastering one clear message can change how people perceive your expertise. Together, they unpack how speaking—whether on a stage, in a meeting, or on a podcast—can become one of the most powerful tools for brand growth.If you’ve ever downplayed your voice or struggled to speak with conviction, this episode will help you step forward with confidence and clarity.You’ll learn:How to turn fear of speaking into genuine authorityThe small, practical steps that make confidence repeatableWhy relatability matters more than performanceHow one core story can anchor your entire brand messageMentioned in This Episode:Laurie-Ann’s website: speakandstandout.comLaurie-Ann’s podcast, Be in DemandBook a 20-minute brand audit with Amanda.

Your brand doesn’t need to be louder. It needs to sound more like you.In this solo episode, Amanda Burg, founder of Liberty Type and host of As Good As You Are, shares how to develop a brand voice that positions you as the only choice in a crowded market. Drawing on her background in journalism and years of helping established service providers refine their messaging, Amanda unpacks what makes a voice feel credible, connected, and unmistakably yours.From language patterns to storytelling choices, you’ll learn how to communicate your expertise in a way that builds trust, not noise—and why the right words can do more for your positioning than any trend ever will.You’ll learn:Why your brand voice is the foundation of authority and connectionHow to use your audience’s language to build instant trustWhat top brands like Wendy’s and Goop teach us about bold voice strategyPractical ways to uncover your brand’s natural tone and message clarity

What if your next big revenue win didn’t require more hustle—but more intention?In this episode, Amanda Burg talks with Gemma Bonham-Carter, online business strategist and founder of a 7-figure education company that has helped over 14,000 entrepreneurs build businesses that work for their lives, not against them.Gemma shares her evolution from lifestyle blogger to industry leader, the lessons she learned while living in France, and the story behind her popular Black Friday in a Box framework. Together, they explore how to simplify your strategy, create high-performing campaigns, and build a business that honors your time and energy.Whether you’re planning a launch, exploring course creation, or ready to leverage AI to streamline your sales process, this episode is packed with clarity and real-world insight.You’ll learn:How Gemma turned her Black Friday campaigns into consistent six-figure launchesThe power of simplifying your marketing to increase profit and peaceWhat it takes to build a brand rooted in lifestyle, not burnoutHow to use AI tools to make content creation and offers smarter, not harderLinks: Check out the 27 emails Gemma sent in her latest 6-figure launch: https://learn.gemmabonhamcarter.com/emails/Grab your copy of Gemma's Black Friday in a Box: https://gemmabonhamcarter.com/black-friday Don't know what to sell for Black Friday? Try out Gemma's free AI Assistant: https://learn.gemmabonhamcarter.com/blackfriday-dealbuilder/

What if your hardest chapter became the foundation of your most meaningful work?In this episode, Amanda Burg talks with Linda Sidhu, quiz strategist, community builder, and public speaker, about how she turned a life-altering cancer diagnosis into a catalyst for connection, confidence, and business growth.A former pharmaceutical sales professional turned six-figure entrepreneur, Linda shares how she uses personalized quiz strategies to help brands grow their lists and build communities rooted in authenticity. Together, they explore what it really means to find your visibility it-factor—and how genuine human connection can become the most powerful form of marketing you’ll ever use.You’ll learn:How Linda transformed her story into a purpose-driven businessThe mindset shifts that turn adversity into opportunityHow to attract your audience through personalized, trust-based marketingDiscover your Visibility It-FactorThe Art of Gathering: How We Meet & Why It Matters by Priya Parker

Gen Z isn’t killing tradition—they’re rewriting what credibility looks like.In this episode, Amanda Burg explores how Gen Z is reshaping the wellness industry and what every brand—wellness or not—can learn from their expectations. With a focus on authenticity, transparency, and purpose-driven storytelling, Amanda breaks down how this generation’s buying behavior signals a larger shift in how audiences define trust and value.You’ll discover how the brands leading this change are trading performative marketing for real connection—and why showing up with honesty and human depth is now your biggest competitive advantage.You’ll learn:Why Gen Z’s demand for authenticity is redefining modern marketingHow transparency creates brand loyalty and long-term trustWhat it takes to build a human-centered content strategy that resonatesHow influencers and social proof shape this generation’s purchasing behaviorWhether you lead a wellness brand or any credibility-based business, this episode will help you future-proof your marketing with substance, not slogans.

What do professional sports and public relations have in common? According to Jen Hartmann, CEO of NEAT, the answer is discipline, adaptability, and the courage to get back up after every fall.In this episode, Amanda Burg sits down with Jen to explore how her background in BMX racing shaped her leadership style and what it takes to build a boutique PR agency trusted by more than 300 brands—from startups to Fortune 500s. Jen shares her insights on growing a reputation rooted in integrity, navigating visibility without ego, and staying grounded as your success scales.If you’ve ever wondered how to stay sharp, human, and respected while growing your business, this conversation will shift how you think about leadership.Books Jen recommends:Word Slut by Amanda MontellTits Up by Allison GillNo One Cares About Your Career by Kristen MeinzerI Will Teach You to Be Rich by Ramit SethiVisit NEAT WebsiteFollow Jen on social media: Instagram | LinkedIn

In a world obsessed with louder, faster, and flashier, quiet luxury is rewriting the rules of influence. In this solo episode, Amanda Burg, founder of Liberty Type and host of As Good As You Are, breaks down what this movement really means for experts and service providers who want to stand out—without shouting.From its origins in fashion to its lessons for branding, Amanda unpacks how subtlety, craftsmanship, and intentional design can create stronger trust and higher perceived value than any marketing gimmick ever could.If your work already speaks for itself, this episode will help your brand do the same.You’ll learn:What “quiet luxury” really means in business todayWhy substance and restraint build more authority than hypeHow to design brands and experiences that feel timeless, not trendySimple shifts that communicate confidence, clarity, and credibility

As AI becomes a daily part of business—writing copy, designing graphics, and even handling client communication—the real differentiator won’t be who uses it best. It’ll be who stays most human.In this solo episode, Amanda Burg, founder of Liberty Type and host of As Good As You Are, explores how artificial intelligence is transforming branding and why emotional connection is quickly becoming the new currency of trust.Amanda shares how to use AI strategically without losing the human essence that makes your brand memorable, and how to build an identity rooted in empathy, creativity, and genuine experience—qualities that no algorithm can replicate.You’ll learn:How AI is reshaping the way businesses communicate and createWhy emotional intelligence, not efficiency, is your biggest advantagePractical ways to strengthen your brand voice and visual identity in an AI-driven worldHow to use AI as a creative partner, not a replacement for authenticityIf you want your brand to remain irreplaceable in a world of automation, this episode will show you how.