24. Using Story Telling To Grow A Building Company With Jimmy McKinney

In episode 24 of the Professional Builders Secrets podcast, our host, Bosco Anthony is joined by Jimmy McKinney, owner of J&R Construction Services, based in Kentucky, United States. Throughout this episode Jimmy shares how to use storytelling to grow a building company. J&R Construction is an award winning remodelling company serving Lexington, KY, Owensboro, KY and parts of Central KY. The building company has been operating since 2003, specialising in residential design/build home remodelling projects, helping everyone to enjoy the process. Jimmy’s building company utilises multiple digital channels to engage with their customers and online audience. One of the ways that Jimmy engages with his audience is through a podcast called Skinny On The Home. Jimmy “Skinny” McKinney uses this podcast to answer questions on home improvement, remodelling, design, and building. Through his podcast, Jimmy is able to educate consumers and builders on the latest products, trends and techniques in the building industry. Tune in to episode 24 now to hear Jimmy’s story! JIMMY MCKINNY Jimmy Mckinney is the President and Owner of J&R Construction building company. Jimmy has had a love for woodwork since a very young age. Jimmy entered the U.S. Army Reserves and from there went to work at a lumber company and other construction/home building companies. After several years of working and learning, Jimmy started his own company, McKinney Deck Builders. In 2003, McKinney Deck Builders was rebranded and launched as J&R Construction Services. Connect with Jimmy: linkedin.com/in/jrconstruction TIMELINE 1:04 About Jimmy and how he started J&R Construction. 6:44 How Jimmy evolved his company to what it is today. 9:34 The key to Jimmy’s success growing his business. 12:23 How Jimmy uses digital story telling to grow his brand. 15:55 How builders can leverage digital channels. 18:59 The highs and lows of being a builder. 23:55 A pivotal realisation that’s helped Jimmy succeed. 26:03 Jimmy’s focus for the future. 28:39 Jimmy’s proudest achievements. 30:07 Preparing for the future. 32:35 Jimmy’s advice to his younger self and other builders. LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com J&R Construction Website: jrcsi.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets