#240: Marketing tactics aren't your biggest challenge - stop playing at the surface - Tash Corbin, Heart-Centred Business Podcast

Show notes in full at tashcorbin.com/240 In today's episode, I'm going to talk about why marketing tactics are NOT your biggest challenge in your business, and how to stop playing at the surface. If you know me, you'll know that I love me some good questions. I love asking questions on social media, in conversations with people and also on my calls in my group program. I love asking questions because I love understanding how people are identifying what they need to focus on in their business, what their big challenges are and what they want help with, because that helps me to make sure that my content is really relevant and I'm able to support people with the things that they want help with. When I ask questions about people's biggest challenge with: Growing their business Making sales Social media Scaling In probably 9/10 responses, people are identifying their marketing tactics as their biggest challenge. They'll ask me questions about why they aren't able to fill their webinar, whether they should be running a 5-day challenge or a webinar instead, why they're struggling with sales calls and having people saying they can't afford to work with them, not knowing how to price their online call or how to write an offer copy or sales page. People are saying that their biggest challenge with growing their business is actually part of their marketing tactics. I would say it is around 9/10 people that I speak to who would identify a marketing tactic as their biggest challenge. But with all of my experience in the people that I've helped in this online business space, I can tell you hand on heart for most people, that is not actually their biggest challenge. They are misdiagnosing their challenge as being something to do with their marketing strategy or their marketing tactics, when in actual fact, they've got a foundations issue in their business. The foundations that I am referring to are your niche, value proposition and messaging, and your offer. Those things need to be solid before any marketing strategy or tactic is actually going to work. What do I mean by these foundations? 1. Your niche Having a very specific, very tangible niche allows you to: Get hyper-specific with your value proposition and messaging Be really clear on those marketing decisions that you're going to need to make when you do decide on marketing to this particular audience Accelerate your growth in your business faster than any other decision Remember: If you try to speak to everyone, you end up speaking to no one. The riches are in the niches. All of these sayings are common and consistent because they're so true. The broader your messaging needs to be to accommodate for a broad niche, the less likely it is to deeply resonate with your audience. The broader your niche is, the less specific you are able to get about the tangible, practical day-to-day experiences that let your ideal client know they have a challenge. When you are talking about your ideal client, if you are using the word 'or', 'slash' or 'and', then chances are you're not being specific enough, and therefore, it doesn't matter how great your ad copy is, if it's not specific and tangible, it's not going to resonate with people. It doesn't matter how much money you put into ads, if you are trying to get in front of hundreds of thousands Let me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference on 2-3rd September!Find out more and secure your ticket at: tashcorbin.com/conference