#242 - Fish & Chip Shop Reality Check: Stable Cod Prices, Smarter Menu Psychology

from The Ceres Podcast · host The Ceres Podcast

It's the first full-squad catch-up of the year. We cover how January trade really played out, David Miller's fish and potato market update (including why cod prices look stable for now), and why "cheaper alternative species" marketing often backfires. We also get practical on price anchoring, portion strategy, and why Just Eat/Deliveroo can add incrementalsales if you price it properly. Plus: how to win younger customers without bloating the menu—and a TikTok hiring test that delivered 75 applications in a day. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.

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This episode is 1 hour and 37 minutes long.

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This episode was published on February 17, 2026.

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