#242: Sales conversations that don't feel gross - Tash Corbin, Heart-Centred Business Podcast

Show notes can be found at tashcorbin.com/242 In today's episode, I'm going to share with you sales conversations that do NOT feel gross. I know for a lot of people, they either try to avoid sales conversations or they do sales conversations but they absolutely hate it. If that is you, I want you to pay attention to this episode. If you LOVE sales conversations, I still want you to read along because I'm going to help you make them even more effective and successful for you. The number one thing we need to get clear before I jump into improving your sales conversations, is the agreement that sales conversations are absolutely amazing. They are awesome for you, they are awesome for your ideal clients, and they are awesome for your business. Sales conversations are brilliant. Why is it that we avoid sales conversations or don't like them? In most cases, it's because we don't know how to do sales conversations effectively, or the way that we are doing sales conversations just feels yucky and so therefore we try to avoid them. Why do I believe sales conversations are amazing? They create so much connection. You're having a one to one conversation with someone about what they want, what they need, what's getting in their way, and how YOU might be able to help them achieve their goals. That is a brilliant opportunity for connection. Therefore it's one of the most high conversion activities you can do in your business, and it gives you really deep insight into what your audience is thinking, feeling and wanting in your area of expertise. This is such an amazing insight to assist you in getting your messaging clear, in making sure that you are speaking to the right outcomes with your value proposition, in refining and changing up your packages, and looking at your pricing structure - there are so many benefits to doing consistent and regular sales conversations. Not only that, you get a chance to practise speaking about your work to new and different people, and you get an opportunity to refine your messaging in your broadcast marketing activities because you're keeping up to date with what your audience is wanting and looking for from you. We resist those marketing and sales conversations because we don't have a way of doing sales conversations that feels great, or we've got some mindset blocks about being salesy, upsetting someone or being pushy or aggressive with them. That is why I see so many women trying to avoid sales conversations, and instead making sales only via broadcast methods such as sending emails, sending someone to a sales page, jumping straight into doing group programs instead of selling one to one packages, selling via their social media and making offers into Facebook groups. But they never actually have great quality sales conversations with potential leads. That means that you are missing out on so much juicy insight for your business as well as conversion and growth. I learned sales conversations the wrong way. When I first started my business, I had two coaches that I had worked with who taught me how to do sales conversations. Both of them took that sales conversation training straight out of the bro-marketing book - very aggressive, very manipulative types of sales conversations. Because of the way that I learned sales conversations, I tried to avoid them as well. I absolutely hated doing them. Not only did I try to avoid them and hate them when I did them, I also experienced physical symptoms when I actually had some sales conversations. When I was doing sales conversatioLet me know your thoughts via our Text FanMail!Join us in Noosa at the Heart-Centred Business Conference in September!Find out more and secure your ticket at: tashcorbin.com/conference